Competitor Visual Brands Exploration

Continued research of trustworthy identities that currently exist to be utilized in the 8/30 Web Payments meeting.

The following mockup represents past and current brand identities that occupy the same space as Web Payments. For the course of this meeting they will be used to aid in the discussion of the visual direction for web payments branding.

Topics of discussion:

• What do we want to steer clear away from?
• Is there any identifying imagery that we would like to keep or include? Ie: Locks, Coins, Wallets etc.
• Do we want this new logo to stand out or to blend in? In this example standing out would be a design recognizably instantly from afar, or very tiny. Blending in would be a design that looks as though it would fit right in with the other logos in this composition.
• Have we made any progress on finalizing the name?

Next Steps:

After competitor brand discussion, Heath will begin a first pass of designs influenced by this discussion to present at the next call.