Google Analytics

[Sihemgourou]

Dependency

• Migration to Google Analytics 4 #3863
• After homepage relaunch

Overview

As a product manager, I need GA to track activity on the hackforla website so that we can understand user behavior

Details

for this issue, you will need access to the website 1password account

Action Items

• Get access to the GA account
• Get access to the [email protected] email
• Write up a summary of our GA deployment (see resources)
• Make a copy of the Dashboard 1 and put the link to copy under Dashboard 2 below
  • revise Dashboard 2 to have
    • selectable date ranges for all data (by each year and all years)
    • data from all dates from origin to current
• once the design is accepted, it will be integrated into Dashboard 3
• Track events according to north start metric (Acquisition) and other metric (Revenue) => track flow of prospective donors
• Track events according to north start metric (Acquisition) and other metric (Revenue) => track flow of prospective volunteers

Resources/Instructions

GA Deployment

GA exists on all pages because its in the head.html page

https://github.com/hackforla/website/wiki/Hack-for-LA's-Site-Architecture#api-endpoints
Google Analytics is our primary tool for analyzing user interaction and traffic to the Hack for LA website. The script for the Google Analytics API can be found in the head.html file as well as the redirect.html layout file, to ensure that every page will be analyzed.

Related issues

• Setup Google Analytics on website #503
• Google Analytics Phase 2  #767
• Add instructions concerning Google Analytics snippet to Wiki #567
• Review Meeting Links provided on the HfLA Events and Project Meetings pages #950
• Migration to Google Analytics 4 #3863
• Website User Behavior Modeling - current visitor data gathering Website User Behavior Modeling - current visitor data gathering #128
• HfLA site: GA research

Dashboards

The owner of the dashboards is [email protected]
You can see all drafts when you are in this account: https://lookerstudio.google.com/

Process for making new dashboards

• log into the webadmin account,
• create the new dashboard file, or copy an existing dashboard,
• add your own email address as an editor.
• Copy the dashboard URL and add it below
• Log out of the webadmin account
• log into your own email to edit the dashboard

Current dashboards and drafts

• Dashboard 1: Draft A Google Data Studio/google analytics - a draft dashboard where we are brining our Google Analytics data into a public dashboard format. After we finish drafting it it will be included in the dashboard below
• Dashboard 2: Draft B
• Dashboard 3: Public Google Data Studio/organizational dashboard - We publish this dashboard in an iframe on the hackforla.org website. https://hackforla.org/dashboard

If we later decide to add tags

Here are the steps to begin event tracking:

1. Set up Google Tag Manager
2. Identify what events we want to track
3. Create the events in Google Tag Manager

Source: https://www.youtube.com/watch?v=oQNA8itUXOk&ab_channel=Simplilearn
Provided by Pamela in this comment

[ExperimentsInHonesty]

This issue needs a rewrite

• log into the website 1password account and find out which email address the dashboards are in
• figure out what the dashboards that are being referenced are and re-write the links
• move the passwords out of the spreadsheet and into 1password
• re-write the issue to make it clearer

Notes for the rewrite

Not sure what these items have to do with this issue. They might need to be a seperate issue or actually be from another issue

• Track events according to north start metric (Acquisition) and other metric (Revenue) => track flow of prospective donors
• Track events according to north start metric (Acquisition) and other metric (Revenue) => track flow of prospective volunteers

• Website User Behavior Modeling - current visitor data gathering Website User Behavior Modeling - current visitor data gathering #128
• HfLA site: GA research

Either way, it should be removed from the top of the issue and either placed in its relevant issue or a new issue made.

Also, there were these links in the comments

• HfLA site: Google Analytics for Donor Related Interactions
• PDF of stats per page for 2021 (printout from Google Analytics)

[ExperimentsInHonesty]

• HfLA site: Google Analytics for Donor Related Interactions
• HfLA site: GA research
• PDF of stats per page for 2021 (printout from Google Analytics)