Redesign Clubs page

[hannahkane]

The purposes of the re-design are to:

• Better scaffold the starting of a Club by:
  • clarifying the value of starting a Club
  • building the confidence of the user to start their own Club
  • provide useful resources for getting started
• Provide a pathway for users who are unsure whether starting a club is right for them
• Provide a pathway for users who already have Clubs and want to access resources

Final copy here: https://etherpad.mozilla.org/clubssitemeeting

[hannahkane]

Grooming notes:
Effort: small

[chrislarry33]

Is this copy reviewed/editable somewhere?

[hannahkane]

Was discussed here: https://docs.google.com/document/d/1Nw9iaocU7E41E6jKCWPh_InA0dMg-8AqBSVO3W6ycXA/edit

[ldecoursy]

Note that @thornet @amirad working on new Clubs one-pager to help inform copy here.

[hannahkane]

Do we have an expected ETA on the one-pager?

[ldecoursy]

Maybe Tues? Still editing draft, then prob need eyes from Paul and @chrislarry33 signoff

[thornet]

Goal to have it signed off by @chrislarry33 this Wed.

We can already do some re-structuring based on what's in the one-pager. @hannahkane: I could make a section in that doc to better draft out the update page for the site: https://docs.google.com/document/d/19yk3ZW1Mtjf3oUwspCiXPeNJ_zD63UYGpfEn3BdNxS0/edit#

[chrislarry33]

@amirad @thornet Can you both get together and get final clean draft together and ship to Paul and Kevin. More comments will be diminishing returns. Once they make edits lets revisit ASAP

[ldecoursy]

@hannahkane Thinking we should add this to the June 19th milestone? Updated fact sheet is here: http://mozilla.github.io/learning-networks/clubs/

[thornet]

Revised via Paul and Kevin (pulled from https://docs.google.com/document/d/19yk3ZW1Mtjf3oUwspCiXPeNJ_zD63UYGpfEn3BdNxS0/edit#)

[Headline]: Mozilla Clubs

[Definitional statement]: “Meet regularly as a group to learn the mechanics, culture and citizenship of the web together.”

[Value to user]: “Empower your community through purposeful making, reflective learning, and connection to peers around the world."

[Inspire confidence in user]: “What you get when you start a Mozilla Club in your community:

• We’ll provide you with a Mozilla Club toolkit, which guides you through every part of the process from getting your Club up and running, to keeping it going over time
• You'll have early access to new activities to do with your learners
• We’ll connect you with a Regional Coordinator who will be your go-to person for advice and guidance at any point
• You’ll also be connected to our network of educators and activists, who are as passionate as you are about teaching web literacy and digital skills“

[Give examples] "See Mozilla Clubs in action” [images/links to three different Club case studies, showing diversity of settings, locations, ages, meeting schedules] - [https://github.com/mozilla/learning-networks/issues/172]

[Primary CTA]: “TALK TO ONE OF OUR COMMUNITY REPRESENTATIVES” - button workflow that triggers short form for email and motivational statement. Info lands in a database. With manual + follow up email from regional coordinator.

[hannahkane]

As per conversation with @sabrinang and @thornet - let's try to narrow this down to one CTA that's focused on requesting a 1:1 conversation

[sabrinang]

Note: http://mozilla.github.io/learning-networks/clubs/ has most up to date info to refer to

[thornet]

Sharing a few examples of other "get in touch with us" sites:

• https://www.youravon.com/REPSuite/become_a_rep.page#

[amirad]

The "know a representative" and FAQ at the bottom are what really call out to me in the Avon page. Things we can easily model and can make a big difference.

[sabrinang]

I have done some sketching and synthesized some notes on redpen: https://redpen.io/p/zo723c090907201b0d

WIP

It is a rough (information dense) structure on how we can communicate our information and after chatting with @hannahkane I can incorporate the map and think about dividing the general club information from the information that focuses on getting people to start a club.

[hannahkane]

@thornet @ldecoursy @chrislarry33 - take a look at the above, but note that another iteration is coming soon, as @sabrinang mentioned. we should think about tightening up copy.

[ldecoursy]

Coming together, thanks @sabrinang!

There is A LOT of info, wondering if we should think about what might go on a child page? Maybe the "who" section, where we could also list or profile the RCs?

I think in this draft there are probably too many placeholders for icons, images, thumbnails.

[amirad]

Who we are and the Why seem misplaced and far down on that page. That's the type of info that lives on an "about page" or at the top of the page.

[hannahkane]

@sabrinang - hope you don't mind. Wanted to share your latest iteration: https://redpen.io/sw8e4f6ac8a6e32422 and your list of questions: https://teach.etherpad.mozilla.org/teachsite-clubspage

So that @ldecoursy @thornet @amirad can weigh in.

[hannahkane]

Added a bunch of copy and re-org suggestions to the etherpad. I was aiming for simplicity, so you'll see I'm suggesting we cut entire sections.

[sabrinang]

WIP redpen: https://redpen.io/yd22d96ae21ed1077f
WIP copy: https://teach.etherpad.mozilla.org/teachsite-clubspage

Please drop your feedback in the etherpad and use redpen as a rough visual reference.

[hannahkane]

No longer blocked. w00t!

Final copy here: https://etherpad.mozilla.org/clubssitemeeting

[hannahkane]

@thornet @ldecoursy - question that came up during stand-up today with @sabrinang and @mmmavis - do you expect the content in the google docs for the different use cases (e.g. "Your Afterschool Program," "Your Neighborhood Meetup", etc) will stay in google docs for long? Is there an intention to move them to github or somewhere else at some point?

Not a blocker or anything, just curious about the longer-term plan.

[thornet]

Hurray! @hannahkane yes, think we should move it to something more stable soon. I'll file a ticket for that. But we can move ahead with the copy as is!

[hannahkane]

Just saw Sabrina's wireframes, and want to suggest the following shortened copy for the "Why start" section, because it's not very scannable currently:

• Your learners will make things that interest them. We learn best by making projects we care about, with peers who support and encourage us.
• You can use Mozilla's free and educator-tested curriculum. Our curriculum [link to /activities] is free to use and remix.
• Your learners will benefit from regular engagement. Literacy doesn’t happen overnight. Mozilla Clubs honors the fact that learning takes time.
• You can embed it in your existing program. You may already be serving a group of learners or running an educational offering. Mozilla Clubs can be a way to embed Web Literacy into your existing program.
• You'll develop your leadership skills. Improve your own leadership and organizing experience by becoming a Mozilla Club Captain.

Would that work for you, @thornet?

[thornet]

Beautiful! Works for me.
On Jul 30, 2015 02:34, "hannahkane" [email protected] wrote:

Just saw Sabrina's wireframes, and want to suggest the following shortened
copy for the "Why start" section, because it's not very scannable currently:

• Your learners will make things that interest them. We learn best by
  making projects we care about, with peers who support and encourage us.
• You can use Mozilla's free and educator-tested curriculum. Our
  curriculum [link to /activities] is free to use and remix.
• Your learners will benefit from regular engagement. Literacy doesn’t
  happen overnight. Mozilla Clubs honors the fact that learning takes time.
• You can embed it in your existing program. You may already be
  serving a group of learners or running an educational offering. Mozilla
  Clubs can be a way to embed Web Literacy into your existing program.
• You'll develop your leadership skills. Improve your own leadership
  and organizing experience by becoming a Mozilla Club Captain.

Would that work for you, @thornet https://github.com/thornet?

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#858 (comment)
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[sabrinang]

I updated the clubs page: https://redpen.io/egd04381c2b4f26f22

[sabrinang]

original: https://drive.google.com/a/mozilla.com/file/d/0B4Q8pzCpDS_eMmZ6QV8zQmZyaVk/view?usp=sharing
retina: https://drive.google.com/a/mozilla.com/file/d/0B4Q8pzCpDS_eVWEzWEJZNUlPM0E/view?usp=sharing

[thornet]

<3! Thanks, Sabrina. Looking amazing. Added a few small comments in the redpen.

[sabrinang]

Thanks for your feedback @thornet and I revised the redpen as well: https://redpen.io/egd04381c2b4f26f22

[hannahkane]

Looks great, @sabrinang. Added some questions to the redpen; might be more for @thornet to answer.

[thornet]

Thanks! Responded in the redpen. Also cc @amirad for her review.

[hannahkane]

@thornet - two other comments on the redpen for you. Thanks!

[hannahkane]

Also see #1174

[thornet]

@hannahkane sorry, redpen ate the comments I left yesterday! Added them again.

cc @amirad for her review.

[hannahkane]

Thanks, @thornet. I'm worried we're not spelling out the difference between the two choices on that page well enough. e.g. the user needs to understand the benefits/drawbacks of clicking "MATCH ME" as well as the benefits/drawbacks of clicking "GET STARTED ON MY OWN."

Added a few comments to the redpen to highlight where we might want to make things more clear.

[sabrinang]

We can have the buttons side by side on larger devices and on mobile they will be 1 column:

I updated the redpen (https://redpen.io/egd04381c2b4f26f22) but I think there is still some copy comment to be resolved (https://redpen.io/egd04381c2b4f26f22/2?showing_comment=1206232)

[amirad]

With these updates, is the clubs toolkit tab being kept or removed? I think we've talked about both. In which case, if it is removed we will need messaging on people who click "I'm okay starting on my own" that mentions they will get access to resources, guides and material that can help their club hit the ground running. Maybe we can include info and a process to do that anyways when they click that button?

[hannahkane]

Can we find a time to talk about this? This feels pretty confusing to me now, so I'm not sure how to convey it well to users. I'll put something on the calendar.

[hannahkane]

Blocked on (me) not having a full understanding of the "Start on my own" flow.

[hannahkane]

Unblocked! Design is here: https://redpen.io/egd04381c2b4f26f22

Will file some follow-up tickets to account for new content coming soon (i.e. "Your First Month as a Club Captain")

[thornet]

Beautiful! Thanks, @hannahkane.

On Tue, Aug 25, 2015 at 12:24 AM, hannahkane [email protected]
wrote:

Closed #858 #858.

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#858 (comment)
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Michelle Thorne
Director, Mozilla Learning Programs
Mozilla Foundation

@thornet
[email protected]

[soapdog]

👍 beautiful work!