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Implement Brave Ads Serving Improvements #9736

Merged
merged 1 commit into from
Sep 23, 2021
Merged

Implement Brave Ads Serving Improvements #9736

merged 1 commit into from
Sep 23, 2021

Commits on Sep 22, 2021

  1. Implement Brave Ads Serving Improvements 

    Currently, ad serving is done by randomly picking ads based on matching segments. The approach has several problems like under-delivery of creatives and users not seeing as many ads as they could. This PR aims to solve these short comings by introducing a statistical model for ad selection. We assume that the click probability can be approximated by a linear function of features related to locally observed user behaviour. The function is weighted by a control-parameter called pass-through rate (ptr) to throttle delivery of individual ads.
    Moritz Haller committed Sep 22, 2021
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