chore: ambassador program (FAQ)

AMBASSADOR_ORGANIZATION.md

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+This document covers the organizational and operational aspects of the AsyncAPI Ambassador Program.
+
+## FAQ
+
+### What is the AsyncAPI Ambassador Program?
+
+The AsyncAPI Ambassador Program aims to bring AsyncAPI closer to both current users and potential new project users. It also aims to provide users and community members with the necessary tools and resources to:
+
+- Promote user cooperation and disseminate the necessary tools to any specific user.
+- Engage with the project in some way, either as a contributor, blogger, speaker, etc.
+- Speak at community events or write technical content (i.e., blog posts) that solves community needs.
+- Nurture community growth and a welcoming environment to spread knowledge about the project.
+
+### How does the program work?
+
+- The ambassador selection process will be as transparent as possible.
+- The model currently in place for adding members to the Technical Steering Committee through PR will be used.
+- The TSC or delegated maintainers of community repositories will evaluate applications according to compliance requirements via a traditional PR flow.
+- All ambassador information will be displayed on the AsyncAPI website in a list after the PR is merged.
+
+### Requirements to become an AsyncAPI Ambassador
+
+The participation will be determined and checked annually. The minimum requirement for being an ambassador is to make **4 contributions per year** in the form of articles, talks, videos, podcasts, presentations, driving initiatives, etc.
+
+Some clarifications on the type of contributions:
+
+   - Articles, videos, and podcasts can be published on [asyncapi.com/blog](https://www.asyncapi.com/blog) or other domains. 
+   - Talks and presentations can be displayed at different events or workshops. Within it, AsyncAPI should appear at the core of the presentation. The presentation would never be used as a disguised marketing tool for other products/projects.
+   - Special contributions should be driven to support the community or enhance its visibility (i.e., getting new sponsors or driving initiatives) 
+   - If we did not identify the contributions, just let us know.
+
+   Examples: 
+
+   1. If contributors publish 3 articles and propel 1 initiative about AsyncAPI in eight months, they will become ambassadors for the whole year.
+   2. If contributors make 1 presentation, write 2 articles, and propel 1 initiative, they will become ambassadors for the whole year.
+   3. If you were accepted as ambassador on the 5th of May 2022, you have already fulfilled the requirements. On the 5th of May 2023, we will check if you qualify again after the 5th of May 2022.
+
+
+### Duties of AsyncAPI Ambassadors:
+
+- Be in tune with AsyncAPI's mission and values.
+- Always respect the [code of conduct](https://github.com/asyncapi/.github/blob/master/CODE_OF_CONDUCT.md).
+- Be active in your role as an ambassador.
+
+### Benefits of being an AsyncAPI Ambassador:
+
+- Receive a special swag pack for Ambassadors (valued at $150 approx., including shipping cost).
+- Receive swag for conference or workshop participants (valued at $70 approx., including shipping cost).
+- Free entry to AsyncAPI conferences.
+- Community-wide recognition.
+- All our respects for your contribution!
+
+### Are you interested in becoming an official AsyncAPI Ambassador?
+
+The process of becoming an ambassador is very simple. Go to the **community** repository and open a PR to edit the `ambassadors.json` file. The TSC will then evaluate your candidacy!
+
+That PR doesn't have to be created by the ambassador candidate; any community member may open a PR to submit someone's application to the AsyncAPI Ambassador Program. 
+
+Get on board and become an ambassador!
+