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@@ -390,7 +390,7 @@ <h1 id="personalization-patterns" class="page-title">Personalization patterns</h
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     <h2 id="overview" class="section-title pfe-jump-links-panel__section">Overview</h2>
-    <p>UX personalization patterns are a way for you to introduce targeting into your projects. They are ready-made and contain all the details you need to plug-and-play your concept into an personalization opportunity.</p>
+    <p>Personalization is a digital marketing tactic where priority audiences are intercepted through targeting. Those audiences can be account-, demographic-, behavioral-, lifecycle-, or intent-based. Our goal is to provide visitors with the best next action when browsing our websites as well as meet their specific needs and progress them through the customer lifecycle.<br><br>For more information about how personalization works, the team, and our vision for the future, read the <a href="https://docs.google.com/presentation/d/1rRLFRJLsbspINGu5r2zXBUITRkwzVVH8T3CveA1Z_bM/edit#slide=id.g24f5d8f664e_0_1100" target="_blank">source deck</a>.</p>
 
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