docs: update Personalization section body text (#1492)

* feat: update Personalization page body text

* feat: change link target to open in new window

docs/foundations/personalization.njk

@@ -12,7 +12,7 @@ includeComponent:
 
 {% call components.section("Overview") -%}
 
-  <p>UX personalization patterns are a way for you to introduce targeting into your projects. They are ready-made and contain all the details you need to plug-and-play your concept into an personalization opportunity.</p>
+  <p>Personalization is a digital marketing tactic where priority audiences are intercepted through targeting. Those audiences can be account-, demographic-, behavioral-, lifecycle-, or intent-based. Our goal is to provide visitors with the best next action when browsing our websites as well as meet their specific needs and progress them through the customer lifecycle.<br /><br />For more information about how personalization works, the team, and our vision for the future, read the <a href="https://docs.google.com/presentation/d/1rRLFRJLsbspINGu5r2zXBUITRkwzVVH8T3CveA1Z_bM/edit#slide=id.g24f5d8f664e_0_1100" target="_blank">source deck</a>.</p>
 
   <div class="multi-column--min-400-wide margin-top--10">