OpenRTB原生广告规范

Before You Get Started

1. Introduction

1.1 Mission / Overview

1.2 Credits / Project History

1.3 Resources

1.4 Version History

2. 原生广告基本信息

原生广告是一种在线广告方式， 在这种广告方式中， 广告主通过在用户正在体验的上下文中提供内容来获取其注意力。原生广告格式与用户正体验的内容不论从形式上还是从功能上都是高度匹配的。这与传统的banner和插屏广告是不同的， 那两种广告都是在独立的空间展示， 没有考虑与周围环境的融合。

2.1 IAB Core Six

[IAB Native Advertising Playbook]

2.2 Data Format

2.3 Versioning

2.4 Customization and Extensions

3. Bid Request Details

3.1 Native Object Hierarchy

4. Native Ad Request Markup Details

4.1 Native Markup Request Object

4.2 Asset Object

4.3 Title Object

4.4 Image Object

4.5 Video Object

4.6 Data Object

5. Native Ad Bid Response Markup

5.1 Native Ad Creative JSON

5.2 Native Object

5.3 Asset Object

5.4 Title Object

5.5 Image Object

5.6 Data Object

5.7 Video Object

5.8 Link Object

6. Bid Request/Response Samples

6.1 App Wall Example

6.1.1 Bid Request

6.1.2 Bid Response

6.2 Chat List Example

6.2.1 Bid Request

6.2.2 Bid Response

6.3 Content Stream with Video Element Example

6.3.1 Bid Request

6.3.2 Bid Response

6.4 Google Text Ad

6.4.1 Bid Request

6.4.2 Bid Response

7. Reference Lists/Enumerations

7.1 Native Layout IDs

7.2 Native Ad Unit IDs

7.3 Data Asset Types

7.4 Image Asset Types

8. Implementation Notes

8.1 Multi Placement Bid Requests