create a deploy section

README.md

@@ -11,6 +11,7 @@ Print pokemon in the CLI! An adaptation of the classic "cowsay"
     - [In docker](#in-docker)
   - [Developing](#developing)
     - [Testing](#testing)
+    - [Deploying](#deploying)
   - [TODO](#todo)
 
 ---
@@ -152,6 +153,16 @@ go test -v ./test/
 DEBUG=test go test -v ./test/
 ```
 
+### Deploying
+
+1. Make a PR, and merge it into master
+2. Draft a new release [https://github.com/tmck-code/pokesay/releases/new](https://github.com/tmck-code/pokesay/releases/new)
+3. Give it a new tag and identical release title by incrementing the version
+   1. Generate the release notes automatically
+4. Run `make all` (or some variation) locally to create the binaries under `build/bin/`
+   1. Upload the bins to the release page
+5. Then click "Publish Release"! The install script downloads binaries from the most recently-published released
+
 ---
 
 ## TODO