docs: fixes to README.rst loading on PyPI project description (#2029)

README.rst

@@ -1,9 +1,11 @@
 starfish: scalable pipelines for image-based transcriptomics
-========
+============================================================
 
-
-.. image:: docs/source/_static/design/logo.png
-    :scale: 50 %
+.. image:: https://github.com/spacetx/starfish/blob/64add94b51dbf6f8f5fd614b02c4dfbf4b0d702d/docs/source/_static/design/logo.png?raw=True
+    :alt: starfish logo
+    :width: 312
+    :height: 127
+    :align: center
 
 -----------------------------
 
@@ -23,15 +25,17 @@ starfish: scalable pipelines for image-based transcriptomics
     :target: https://spacetx-starfish.readthedocs.io/en/latest/?badge=latest
     :alt: Documentation Status
 
-.. image:: https://travis-ci.com/spacetx/starfish.svg?branch=master
-    :target: https://travis-ci.com/spacetx/starfish
+.. image:: https://github.com/spacetx/starfish/actions/workflows/starfish-prod-ci.yml/badge.svg?branch=master
+    :target: https://github.com/spacetx/starfish/actions/workflows/starfish-prod-ci.yml
+    :alt: starfish production CI
 
 .. image:: https://codecov.io/gh/spacetx/starfish/branch/master/graph/badge.svg
     :target: https://codecov.io/gh/spacetx/starfish
+    :alt: Code Coverage
 
 -------------------------------
 
-*starfish* is a Python library for processing images of image-based spatial transcriptomics.
+**starfish** is a Python library for processing images of image-based spatial transcriptomics.
 It lets you build scalable pipelines that localize and quantify RNA transcripts in image data
 generated by any FISH method, from simple RNA single-molecule FISH to combinatorial barcoded
 assays.
@@ -70,7 +74,7 @@ We welcome contributions from our users! See our contributing.rst_ and `develope
 .. _contributing.rst: https://github.com/spacetx/starfish/blob/master/CONTRIBUTING.rst
 
 Help, support, and questions
-----------------
+----------------------------
 
 - Forum: ask on the `Image.sc forum <https://forum.image.sc/tag/starfish>`_
 - Email: `[email protected] <mailto:[email protected]>`_