- Data -> https://archive.ics.uci.edu/ml/datasets/online+retail
- This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.
The objective is to segment the customers based on recency, frequency and monetary so that the company is able to filter out the target audience.
Python
- Numpy
- Pandas
- Matplotlib
- scikit-learn
- Seaborn
- K-Means Clustering
- Agglomerative Clustering