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C1x Logo with SOKA INSIGHTS tab
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ValueBoxes:
- Total Number of Unique Users
- Total Capacity
- Total Impressions
- Total Clicks
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DatePicker DropDown Menu:
- One can choose from a range of dates between June 5th, 2019 to June 11th, 2019 and can also choose a cumulative option of 'all the 7 days' By default, the cumulative option is chosen and displayed. Affects the 'Top Level MetaCategories' graph and the 'Most Liked Channels' graph.
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Top Level MetaCategories:
- Finding the top 10 metacategories whose advertisements are most clicked on by the ShopClues customers.
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Most Liked Channels:
- Finding the number of unique users for each channel type, to identify the preferred medium.
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Cookie Age Trend:
- Percentage age trend of the cookies over the week.
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Geographic Segmentation:
- Displays the geographic positions of all the ShopClues users using their ip address.
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Screenshots of the web app
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Engineered the required data for the data analysis from AWS S3 bucket into a citus database and came up with a dash web app with insights: Cookie Churn Analysis, Geographic mapping, Top level meta categories, User’s favourite category, Top channels, Machine Learning model(SVM) to predict a user’s click on Ad.
retazo0018/C1X-INTERN-PROJECT
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Engineered the required data for the data analysis from AWS S3 bucket into a citus database and came up with a dash web app with insights: Cookie Churn Analysis, Geographic mapping, Top level meta categories, User’s favourite category, Top channels, Machine Learning model(SVM) to predict a user’s click on Ad.
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