docs: update maintainers guidance

MAINTAINERS.md

@@ -10,7 +10,7 @@ Run the following command, where `<version>` is the version you wish to update t
 npm run bump -- <version>
 ```
 
-This command will automatically bump the version in the `package.json` and the `package-lock.json` files, as well as add the corresponding tags.
+This command will automatically bump the version in the `package.json` and the `package-lock.json` files, update [`CHANGELOG.md`](./CHANGELOG.md), and add the corresponding git tags.
 
 ## Publishing to GitHub :octopus:
 
@@ -21,9 +21,16 @@ git push # pushes the code
 git push --tags # pushes the tags
 ```
 
+Once the code and tags are pushed to GitHub, [create a new release](https://docs.github.com/en/repositories/releasing-projects-on-github/managing-releases-in-a-repository#creating-a-release) so the latest tag is surfaced in [the GitHub Marketplace listing](https://github.com/marketplace/actions/rdme-sync-to-readme).
+
+> **Note**
+> When selecting the tag to associate the release with, use the one **without** the `v` prefix (e.g., `8.0.0`, not `v8.0.0`).
+
+Auto-generating release notes is sufficient, but I like to summarize the changes and note any highlights in a blurb above those notes. These release links are nice for sharing with customers, on socials, etc.
+
 ## Publishing to `npm` :rocket:
 
-Finally, publish the changes to `npm`. If you're publishing to the default [distribution tag](https://docs.npmjs.com/adding-dist-tags-to-packages) (i.e. `latest`), you can run the following:
+Finally, publish the changes to `npm`. If you're publishing to the default [distribution tag](https://docs.npmjs.com/adding-dist-tags-to-packages) (i.e., `latest`), you can run the following:
 
 ```sh
 npm publish