Add application/ld+json to posts and pages

layout/common/article.ejs

@@ -20,5 +20,6 @@
             <%- partial('share/index', { post: post }) %>
         </footer>
     </div>
+    <%- partial('post/ld_json', { post: post }) %>
 </article>
 <%- partial('comment/index') %>

layout/common/post/ld_json.ejs

@@ -0,0 +1,20 @@
+<script type="application/ld+json">
+    {
+        "@context": "https://schema.org",
+        "@type": "BlogPosting",
+        "author": {
+            "@type": "Person",
+            "name": "<%= config.author %>"
+        },
+        "headline": "<%= post.title %>",
+        "image": "<%- url_for(config.url + thumbnail(post)) %>",
+        <% if (post.tags) { %>"keywords": "<%- post.tags.map(t => t.name).join(' ') %>",<% } %>
+        <% if (post.categories) { %>"genre": "<%- post.categories.map(c => c.name).join(' ') %>",<% } %>
+        "datePublished": "<%- date(post.date, 'YYYY-MM-DD') %>",
+        "dateCreated": "<%- date(post.date, 'YYYY-MM-DD') %>",
+        "dateModified": "<%- date(post.updated, 'YYYY-MM-DD') %>",
+        "url": "<%- url_for(config.url + '/' + post.path) %>",
+        "description": "<%- excerpt(post) %>"
+        "wordCount": <%- post.content.split(' ').length %>
+    }
+</script>

layout/plugin/google-analytics.ejs

@@ -7,4 +7,4 @@ m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
 ga('create', '<%= theme.plugins.google_analytics %>', 'auto');
 ga('send', 'pageview');
 
-</script>
+</script>