ads.txt

Ads.txt parser and generator

Parse ads.txt file contents, according to the IAB OpenRTB Ads.txt Public Spec. Generate ads.txt files from a sensible manifest structure.

Note: There may be some minor descrepencies between this implementation and the spec, but the ads.txt package does aim to be 100% in-line with the spec. Please file an issue if you notice any problems!

About

Ads.txt files are used by publishers to list their advertising partners that run ads on their sites. For instance, this is the top section of the ads.txt file on cnn.com:

 # CNN.com/ads.txt
 # 
 # DOMESTIC
google.com, pub-7439281311086140, DIRECT, f08c47fec0942fa0 # banner, video, native
rubiconproject.com, 11078, DIRECT, 0bfd66d529a55807 # banner, video
c.amazon-adsystem.com, 3159, DIRECT # banner, video
openx.com, 537153334, DIRECT # banner
appnexus.com, 7745, DIRECT # banner, video
kargo.com, 105, DIRECT # banner

Installation

Simply npm install the package:

npm install ads.txt --save

Usage

Parsing

Import the parsing method and pass the contents of an ads.txt file to it:

const { parseAdsTxt } = require("ads.txt");

const { variables, fields } = parseAdsTxt(someAdsTxtContent);

parseAdsTxt outputs an object with variables (Object) and fields (Array).

variables may resemble the following:

{
    "subdomain": ["divisionone.example.com", "divisiontwo.example.com"],
    "contact": "Jane Doe"
}

Each field item in the fields array corresponds with a parsed ads.txt line:

{
    "domain": "openx.com",
    "publisherAccountID": "343560932",
    "accountType": "DIRECT",
    "certificateAuthorityID": "38f6ae102b"
}

Fields can also handle comments, if they are present in a parsed ads.txt file. For instance, the line kargo.com, 105, DIRECT # banner would generate the following field:

{
    "domain": "kargo.com",
    "publisherAccountID": "105",
    "accountType": "DIRECT",
    "comment": "banner"
}

The parseAdsText function takes an options object (parseAdsTxt(contents, options)) that takes the following properties:

Property	Range	Default	Description
invalidLineAction	"filter" / "throw"	"filter"	Action to take when an invalid line is found. "throw" throws an exception, "filter" removes the line and continues on.

The parsing process will recognise both CR (Linux/Mac) and CRLF (Windows) when reading ads.txt content.

Generating

Ads.txt files can also be generated by using the generateAdsTxt method:

const { generateAdsTxt } = require("ads.txt");

const adsTxtContent = generateAdsTxt({
    fields: [
        {
            "domain": "openx.com",
            "publisherAccountID": "343560932",
            "accountType": "DIRECT",
            "certificateAuthorityID": "38f6ae102b"
        },
        {
            "domain": "appnexus.com",
            "publisherAccountID": "455492434",
            "accountType": "DIRECT",
            "certificateAuthorityID": "90a23bf11ac",
            "comment": "banner"
        }
    ],
    variables: {
        CONTACT: "John Doe",
        SUBDOMAIN: ["sub1.domain.com", "sub2.domain.com"]
    }
});

The generation method uses the following syntax: generateAdsTxt(manifest[, header[, footer]]). A header and/or footer can be added to the generated document:

const adsTxtContent = generateAdsTxt(manifest, "My Website\nwebsite.com");

This example might generate the following:

# My Website
# website.com
openx.com, 537153334, DIRECT

Both header and footer are optional.

See Also

• Sellers.json: sellers.json parser, generator and validator