Allow customization of properties

[jpkrohling]

The script that generates go-releaser files makes assumptions that are not always true. For instance, the container image for the core distribution defaults to "otel/otelcol:v0.35.0", when it should in fact use "otel/opentelemetry-collector:0.35.0"

[codeboten]

This may have already been answered at some point, but is there any possibility to use the opentelemetry docker org? That way the name could just be opentelemetry/collector. Not sure if we know who owns that docker org though.

[jpkrohling]

I think people tried to get handle of that org on Docker Hub but were unable to do so: open-telemetry/community#164