Add skeleton for maintainer and contributor guidebooks

guides/README.md

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+# OpenTelemetry Guidebooks
+
+This directory contains a collection of guides meant for new contributors,
+maintainers, and community members. These guides are meant to help you get
+started, answer common questions, and provide best practices for being a part of
+the OpenTelemetry community. These should be considered a living resource, and
+everyone is welcome to contribute to them!
+
+- [Contributor Guide](./contributor/README.md)
+- [Maintainer Guide](./maintainer/README.md)

guides/contributor/CLA.md

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+<!-- cspell:ignore Docu heptio gitdm -->
+# The Contributor License Agreement
+
+The [Cloud Native Computing Foundation](https://www.cncf.io) (CNCF) defines
+the legal status of the contributed code in two different types of _Contributor License Agreements_
+(CLAs), [individual contributors](https://github.com/cncf/cla/blob/master/individual-cla.pdf) and [corporations](https://github.com/cncf/cla/blob/master/corporate-cla.pdf).
+
+OpenTelemetry can only accept original source code from CLA signatories.
+
+It is important to read and understand this legal agreement.
+
+## How do I sign?
+
+After creating your first Pull Request, the linux-foundation-easycla bot will respond with information regarding your CLA status along with a link to sign the CLA.
+
+<img width="1065" alt="EasyCLA bot" src="https://user-images.githubusercontent.com/69111235/152226443-f6fe61ee-0e92-46c5-b6ea-c0deb718a585.png">
+
+#### 1. If you are signing up as a corporate contributor, ensure that you have linked your corporate email address to your GitHub profile (it doesn't have to be your primary email address for GitHub) or else it can lead to issues with the CLA system.
+
+For more information, please see [Adding an email address to your GitHub account](https://docs.github.com/en/account-and-profile/setting-up-and-managing-your-github-user-account/managing-email-preferences/adding-an-email-address-to-your-github-account).
+
+#### 2. Authorize EasyCLA to read some of your GitHub information
+
+<img width="554" alt="GitHub EasyCLA Authorization" src="https://user-images.githubusercontent.com/69111235/152228712-7d22f9d0-9f3c-4226-9ee0-bacba4b47725.png">
+
+- Click on the **Please click here to be authorized** link to navigate to the GitHub Authorize Linux Foundation: EasyCLA page.
+- Then click **Authorize LF-Engineering** to give the Linux Foundation read-only access to list the email addresses associated with your GitHub account.
+
+#### 3. Select from the two types of contributor
+
+<img width="1407" alt="EasyCLA" src="https://user-images.githubusercontent.com/69111235/152224818-1246453a-b086-4a57-9d14-c10d62ad438f.png">
+
+
+After authorizing EasyCLA, you will be redirected to a page to identify which type of contributor you are. 
+Select the most appropriate option:
+  * Individual Contributor: You are contributing as yourself, and not as part of another organization.
+  * Corporate Contributor: You are contributing on behalf of your employer or other organization.
+
+#### 4. Sign the CLA
+
+Once you select the type of contributor, proceed to Sign the CLA and follow the instructions to complete the signing process through DocuSign.
+
+After you have filled out  the information, Click "Finish" and you will be redirected back to your Pull Request.
+
+#### 5. Look for an email indicating successful signup.
+
+> Hello,
+> 
+> This is a notification email from EasyCLA regarding the project Cloud Native Computing > Foundation (CNCF).
+> 
+> The CLA has now been signed. You can download the signed CLA as a PDF here.
+> 
+> If you need help or have questions about EasyCLA, you can read the documentation or reach out to us for support.
+> 
+> Thanks,
+> EasyCLA Support Team
+
+
+
+#### 6. Validate your CLA
+
+Once you are redirected back to your GitHub Pull Request, reply with a comment `/easycla` to update the CLA status of your PR.
+
+
+## Changing your Affiliation
+
+If you've changed employers and still contribute to Kubernetes, your affiliation
+needs to be updated. The Cloud Native Computing Foundation uses [gitdm](https://github.com/cncf/gitdm)
+to track who is contributing and from where. Create a pull request on the [gitdm](https://github.com/cncf/gitdm)
+repository with a change to the corresponding developer affiliation text file.
+Your entry should look similar to this:
+
+```
+Jorge O. Castro*: jorge!heptio.com, jorge!ubuntu.com, jorge.castro!gmail.com
+Heptio
+Canonical until 2017-03-31
+```
+
+In addition, be sure to update your affiliation on [OpenProfile](https://openprofile.dev).
+
+## Troubleshooting
+
+If you encounter any problems signing the CLA and need further assistance, log a ticket by clicking on the link 'please submit a support request ticket' from the EasyCLA bot's response. Someone from the CNCF will respond to your ticket to help.
+
+Should you have any issues using the LF Support Site, send a message to the
+backup email support address <[email protected]>
+
+[Linux Foundation Support Site]: https://support.linuxfoundation.org/

guides/contributor/README.md

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+# OpenTelemetry New Contributor Guide
+
+Welcome to OpenTelemetry! We're excited for you to join us. This guide will help
+you get started by providing an overview of the project, how we work together,
+and point you towards helpful resources.
+
+## Table of Contents
+
+- [What is OpenTelemetry?](#what-is-opentelemetry)
+- [Prerequisites](#prerequisites)
+
+## What is OpenTelemetry?
+
+OpenTelemetry is a framework for application telemetry data. If you've ever
+checked how much memory a process is using on your computer, or looked at the
+size of a file, you've already interacted with telemetry! Cloud-native systems
+create, emit, and process many millions of telemetry points every second as they
+run. In addition, the developers of cloud-native software need to describe what
+their applications are doing in production in order to find bugs, optimize their
+system performance, and understand their applications. OpenTelemetry provides a
+single standard for creating and collecting this telemetry, transforming it as
+needed, and exporting it to dozens of analysis tools.
+
+## Prerequisites
+
+Before you submit code to OpenTelemetry, you'll need to have a few things set
+up:
+
+### Create a GitHub account
+
+Before getting started, you'll need to [sign up](http://github.com/signup) for a
+GitHub account.
+
+### Sign the CLA
+
+Before we can accept your code, you'll need to sign the [Contributor License
+Agreement](./CLA.md).
+
+### Code of Conduct
+
+Please make sure to read and follow our [Code of Conduct](../../code-of-conduct.md).
+
+### Setting up your development environment
+
+It is not required to set up a development environment for all contributions.
+If you are submitting code changes, please refer to the `CONTRIBUTING.md` file
+in the repository you are contributing to for specific instructions.
+
+### Community Expectations and Roles
+
+OpenTelemetry is a community-driven project. We welcome contributions from all
+interested parties, regardless of affiliation. Our success is dependent on the
+community to provide a professional, productive, friendly, and collaborative
+environment.
+
+- Review the [Mission, Vision, and Values](../../mission-vision-values.md) to
+  understand the goals of the project.
+- Read the [Community Membership](../../community-membership.md) to understand
+  the roles and responsibilities of the community.
+- As you gain experience, we encourage you to move up the ladder from member to
+  maintainer!
+
+## Next Steps
+
+Now that you've read through this guide, you're ready to start contributing to
+the project. TODO: Flesh out this section

guides/maintainer/README.md

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+# Maintainers Guide
+
+Welcome! This guidebook is designed to collect and share best practices,
+processes, and other information on being a maintainer of an OpenTelemetry
+project.
+
+## Table of Contents
+
+TODO
+
+## What is a Maintainer?