fix(Make): let's just simplify

Makefile

@@ -2,15 +2,11 @@ PROVIDER ?= cloudformation
 
 DOCKER_CMD := $(shell docker buildx version >/dev/null 2>&1 && echo "buildx" || echo "build")
 
-
-RAW_GIT_REMOTE := $(shell git remote get-url origin)
-GIT_REMOTE := $(shell echo $(RAW_GIT_REMOTE) | awk -F'/' '{print $$NF}' | sed 's/\.git$$//')
-GIT_ORG := $(shell echo $(RAW_GIT_REMOTE) | awk -F':' '{print $$2}' | awk -F'/' '{print $$1}')
-
-
+GIT_REPO ?= "aws-test-kitchen"
+GIT_ORG ?= "observeinc"
 
 DOCKER_REGISTRY ?= ghcr.io
-IMAGE_REPO = $(DOCKER_REGISTRY)/$(GIT_ORG)/$(GIT_REMOTE)
+IMAGE_REPO = $(DOCKER_REGISTRY)/$(GIT_ORG)/$(GIT_REPO)
 GIT_SHA := $(shell git rev-parse --short HEAD)
 IMAGE_TAG ?= $(GIT_SHA)
 IMAGE_NAME ?= $(IMAGE_REPO):$(IMAGE_TAG)