Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. As there exists a tremendous amount of unstructured data on Twitter, the objectives of this study are:
• To deep dive into customer online behavior on Twitter, i.e., where they come from, what they talk about and where they go
• To identify the overall brand-wise sentiment on Twitter
Please refer to data collection code in get_tweets.r and the report in Twitter_Text_Mining_Analysis.md file.