Customer LifeTime Value Modeling

Analyse and model customer lifetime value in a non-contractual business

To-Do

• Enrich Customer Level Inference
• Write Unit Tests

Get started

Citations

@article{article,
author = {Fader, Peter and Hardie, Bruce and Lee, Ka},
year = {2005},
month = {05},
pages = {275-284},
title = {“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model},
volume = {24},
journal = {Marketing Science},
doi = {10.1287/mksc.1040.0098}
}

@misc{pymc,
    title = {CLV Quickstart},
    author = {PyMC Labs},
    year = 2022,
    note = {\url{https://www.pymc-marketing.io/en/stable/notebooks/clv/clv_quickstart.html} [Accessed: (Use the date of access)]}
}