Refactor Protobuf types generation

[yurishkuro]

Which problem is this PR solving?

• It was no longer possible to run make proto on Macs with Apple silicon since the Docker image with protobuf was only built for amd64.
• We are generating unoptimized protobuf types for OTLP without Gogo, which will be a problem for jaeger-v2

Description of the changes

• Upgrade jaegertracing/protobuf to https://github.com/jaegertracing/docker-protobuf/releases/tag/v0.5.0
• Move proto/thrift/crossdock-related targets into separate files Makefile.*.mk
• Proto targets improvements
  • DRY targets by using a macro for invoking protoc
  • Separate different modules into different targets
  • Add some pretty logging

How was this change tested?

• make proto regenerates all the files without any additional changes

Next steps

• proto-hotrod produces a different file now, need to regenerate and test with HotROD, and then include it into the main make proto target Regenerate HotROD proto #5040
• Thrift gen produces a different output (can't run it on Mac) Regenerate Thrift types and enable Thrift check #5039
• Utilize sed script from OTEL to add Gogo annotations to OTLP protos, to generate more efficient representation

[codecov]

Codecov Report

All modified and coverable lines are covered by tests ✅

Comparison is base (16985d4) 52.59% compared to head (577ffcd) 95.61%.

Additional details and impacted files

@@             Coverage Diff             @@
##             main    #5037       +/-   ##
===========================================
+ Coverage   52.59%   95.61%   +43.01%     
===========================================
  Files         145      319      +174     
  Lines        8599    18794    +10195     
===========================================
+ Hits         4523    17970    +13447     
+ Misses       3728      661     -3067     
+ Partials      348      163      -185     

Flag	Coverage Δ
cassandra-3.x	25.61% <ø> (ø)
cassandra-4.x	25.61% <ø> (ø)
elasticsearch-5.x	19.88% <ø> (ø)
elasticsearch-6.x	19.87% <ø> (-0.02%)	⬇️
elasticsearch-7.x	20.02% <ø> (+0.01%)	⬆️
elasticsearch-8.x	20.11% <ø> (ø)
grpc-badger	19.50% <ø> (ø)
kafka	14.10% <ø> (ø)
opensearch-1.x	20.02% <ø> (ø)
opensearch-2.x	20.00% <ø> (ø)
unittests	93.35% <ø> (?)

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