2. Search engine optimization

1 Keyword Research

• 1.1 Competitive research
• 1.2 Brainstorm a master list of keywords
• 1.3 Find traffic data for your keyword list
• 1.4 Find keywords for easy rankings
• 1.5 Check your site's overall SEO strength

2. On Page SEO

• 2.1 Enable search engine friendly URLs
• 2.2 Ensure site navigation is made of real text links – not images
• 2.3 Add links to pages you want visible to search engines and visitors on the home page
• 2.4 Ensure that your chosen keywords are on your page and your page is relevant to the topic
• 2.5 Ensure that you have related phrases in your content along with your main keywords
• 2.6 Fill out the meta tags on your site #1046
• 2.7 Analyze your website for load speed improvements
• 2.8 Improve load speed
• 2.9 Add sitemaps.xml in the main directory of the site
• 2.10 Add robots.txt in the main directory of the site
• 2.11 Add canonical tag for duplicates
• 2.12 Check if your site is mobile friendly
• 2.13 Validate code in your site and fix any errors
• 2.14 Avoid using too much ads
• 2.15 Fix any 404 errors in your site

3. Linkbuilding

• 3.1 Add your site to high-quality business directories
• 3.2 Check your competitor's backlinks
• 3.3 Create videos and post on YouTube
• 3.4 Reach out to quality sites with broken links on their pages
• 3.5 Link outreach
• 3.6 Track mentions of your brand
• 3.7 Offer donation to charities and non-profits
• 3.8 Sign up to Better Business Bureau
• 3.9 Create your own authority links
• 3.10 Build relationships with other bloggers in your industry
• 3.11 Give out testimonials to earn high quality, relevant links

4. Social Media

• 4.1 Create a Facebook business profile
• 4.2 Create a Twitter business profile
• 4.3 Create a LinkedIn business profile
• 4.4 Create a Pinterest business profile
• 4.5 Create a Instagram business profile

5. Local SEO

• 5.1 Verify your business profile on Google My Business
• 5.2 Put NAP info on your site
• 5.3 Add schema.org tags in your website markup
• 5.4 Build reviews for your business
• 5.5 Submit your website to the major business directories
• 5.6 Cross-check your business listings for correct NAP data

6. SSL Upgrade

• 6.1 Install a security certificate
• 6.2 Make sure both HTTPS and HTTP versions of your site continue to run.
• 6.3 Upgrade all internal resources and internal links in your HTML code to use relative URLs
• 6.4 Update all of your canonical tags to point to the new HTTPS version of your site.
• 6.5 Upload 301 redirects for all HTTP URLs to point to the new HTTPS secured URLs.
• 6.6 Verify the new HTTPS version of your site in a new profile in Google Search Console.
• 6.7 Upload an XML sitemap to the new HTTPS Google Search Console Profile
• 6.8 Update all links on your social media accounts and other marketing materials

7. SEO Troubleshooting

• 7.1 When your site is not listed in Google at all
• 7.2 When business is not ranking for your own business name
• 7.3 When your rankings have dropped of
• 7.4 How to seek professional help for free

8. Web Analytics

• 8.1 Sign up to Google Analytics
• 8.2 Google Search Console
• 8.3 Other web analytics software