Update Logo #7432
Update Logo #7432
Conversation
I like the spirit! Some comments/ideas:
I'm not a design expert though, so take it all with a pinch of salt. Coincidentally, we had a chat about the logo two days ago in the #hackage channel on libera.chat, and I came up with a couple of font/color/shape experiments:
(Yes, it's misaligned and stuff, I just quickly messed with the edges, colors, and font of the original logo) |
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Here's my 2 cents:
and one more really minor idea:
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I will include a mock up using source pro and also one with futura which is another sans serif font I workshopped. I personally like the serif typeface and the reference to the old logo since the font on that is kind of a funny historical quirk. Fwiw I think the sans-serif typeface looks really nice in your rendering. I agree that sans serif typefaces are more modern, but I also think this leads to them being overused in tech, I think its fun when a design can mix it up and make a serif typeface work. All that being said I am open to what the general consensus is.
Yeah, so I didn't end up skewing it because I thought that it was still enough of a reference to read, and it made the shape fit with the lambda better. One thing I did think of was skewing the start (I know how to do a skew like that in photoshop but not in illustrator, and I wanted to keep the rendering as a vector), I think I will try to steal your skewed star and trace and and place it in my design and maybe that will improve the legibility?
So I think the this is kind of in conflict with @Ailrun's comment about making the thickness of the applicative arrow match the lambda. I wanted to increase the thickness relative to the lambda to highlight the old logo and to keep the reference to the box.
Yeah I think this is fair. FWIW I really like your logo and would have no objections if everyone decided to go with yours.
Great catch on this, I actually didn't notice the subtle difference in colour in the star. See the mocks below for an updated version.
I included a version with pointy edges, but I think it is worse. Granted, I didn't do as much exploration with spacing, so I could probably come up with something that looks better, but just wanted to whip something up for context. I rounded the edges mostly in reference to the old logo (which has rounded edges) and I ended up liking it!
The text is larger, I spent a fair amount of time trying to fit the text in a pleasing way. I am sure I could spend some more time and make it look better / closer to the original, but I just wanted to get something up for discussion.
Thanks for the really great feedback, in my opinion I like my logo (but that's to be expected). I also think that @fgaz's is really strong and would be very happy if we moved forward with that. I am happy to make any tweaks to the logo that people want. I am not sure how a decision should be made, or how much time should be allotted for others to come forward with designs, but I leave that up to the maintainers. |
I didn't mean a conflict, but tried to suggest a different way: since we already lost the 3d effect, it may be better for us to focus on the visual balance between the box and the lambda. If there's a way to utilize the 3d effect, then I think it's another story.
Oh, I mean, not compared to the old logo, but just in your design, it looks closer to the bottom than to the top (as I said probably because of the cognitive effect). Sorry for the unclear sentence. |
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I lack visual imagination so would never guess the first symbol is a box with star, if not for @fgaz's version of the logo. OTOH, the one in this PR is really slick (all versions except the 'different font'). Is there a way to make the box/package more geometricallly explicit in this PR's logo? |
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Here are some experiments with making the box more explicit. IMO I like the original best, but would love to hear what others think. Note: I didn't spend very much time making sure the spacing / alignment / angle of the start was perfect. These are just to give you an idea.
Tried to do some more mathematically precise distorts, but can say I am happy with either of them |
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I love the idea and execution. My preference would be to stay close to the original, that's why I prefer rounded corners, serif and would appreciate more text distortion, but that's not critical. I think the star should absolutely be rotated a bit (akin to what the original had). So the very last image is the champion for me, but I like a bit thinner edges of the cube similar to what you have in the first image of the last post (you may want to start number them explicitly :-)), so I'd change that in the last one and pick it. |
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A sucker for tradition, I like it! |
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@Mikolaj yeah, I need to edit all the assets in my pr. Would also be interested to here @fgaz and @emilypi thoughts. You can preview the README.md here Okay, so the dark mode thing works, but it appears if your browser is set to dark mode, but your github preferences are set to light mode, the css media query is still there and you are going to get the wrong image (dark theme image on light theme github). Still, I think this is an edge case and am mostly satisfied with the result. |
I think it's partly because of the lambda, that introduces another plane, which is imo a bit difficult to differentiate, especially because of the color (but we also don't want too many colors...). Furthermore, my version (and the original it's based on) employs a few more tricks to give a better 3D effect:
I wonder which of the orientation and the lambda has the most effect. At this point I don't have a real preference between the old logo and the last. I'm on the fence about the box/lambda, but I do like the cleaner font. @emilypi? Others?
ooo this is nice |
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@fgaz For the star, I wanted it to be more-or-less positioned in the center of the box, with adequate padding, and have the center of the star be aligned with the center of the gap between the two box edges (coincidentally the center mass for the lambda). I think the centering of the star helps with the applicative operator reading. Anyways, I think your criticisms are valid and very practical (mostly around legibility). I am keen to hear what others think. |
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I am not sure that you are open for an external view on your new logo. So if not, do not hesitate to let me know (and I'll remove this message). IMO, the new logo, while being well executed, shows some complexity. For someone used to the current logo, it might feel acceptable but for someone new to it, it feels more like if two logos were merged together. To illustrate how the logo could look like, you can find a few concepts below. First, a simple refreshing of the current logo and logotype might be enough.
It's also an option to simplify more while keeping the key aspect of it.
I hope that this could help you in your decision. |
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@1984logo thanks for pitching in! I think your ideas are great. I most like the second one: I like how the sides almost hint at a lambda (I guess you didn't see that coming). Two things I'd change: 1) (definitely) space between the text and the cube is too wide imo, 2) (not sure how) make the font more serif'ied: especially C (like it was on the old logo). |
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That is friggin smooth @1984logo |
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Awesome, I love the last proposal! |
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Hey Everyone! I don't want this to stall, so I'm going to post about it publicly on discourse. |
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I also like @1984logo 's proposal 2/sim2/sim3. For now my vote would go to that, or to a refresh to the logotype only |
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libre baskerville and noto serif heres screen caps of the two fonts in question i kinda like how libre baskerville works out? |
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Yeah, that's very classy @cartazio |
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I hope this doesn't make things more confusing, but I figured I would take a run at some more geometrically precise renderings of some of the more popular designs.
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Also, I still think we need a methodology for arriving at a decision. |
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Re methodology (imho): pick your N favorites (perhaps just the 3 you posted) then run a poll, and ask for official maintainer approval on whichever wins. |
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@JonathanLorimer thanks! I’m happy that I’m helping refine this Are you using regular or bold font weight (it seems regular weight)? I think a bold/thicker font weight perhaps ideal for a logo legibility and perhaps (though I have no experience in design and printing ) id image that thicker lettering might be better for certain flavors of merch with the logo? Secondarily: should the box/caret part of the logo vertical height match the capital c? Or not? Idk just asking out loud :) |
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@cartazio Spacing and alignment: I didn't spend a lot of time perfecting the lockup, I would probably get out the guidelines / rulers and establish more consistent spacing for the final version. I just wanted to get a bunch of iterations prepared so that people could visualize things a bit better. So I think the answer to both those concerns is, that I am happy to spend a lot more time refining the details (spacing, font size, and font weight) once we have reached consensus on the design! |
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Ok cool! That helps me understand the process as you view it a lot better @JonathanLorimer ans I appreciate you taking the time to lay it out for me. I’m sure it’s Also helpful for everyone else who’s here who maybe hasnt worked on a logo / design process before |
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Any updates here? |
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@Ailrun Let's put it to a vote! My vote is:
I think these are great, aesthetically. Though, I would not be opposed to Jonathan's #3 from #7432 (comment) |
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Is it open to everyone? Then my vote is also to #7432 (comment). |
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I also like #7432 (comment) the most, but maybe it'd be nicer to post the poll on the Discourse (it does support polls). In that case, it may also be helpful to present the contenders in a more digestible manner than GH comments... |
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It’s worth noting that John’s comment at the end seems to only render one of the two font styles he shared at the end |
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Yeah a poll that recapitulates all the options in an easy to read way is probably a good idea |
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I posted a public poll! |
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@Ailrun While visiting a sporting goods store, I realized that my most popular proposal (sim3) looked a lot like the logo of a famous brand of sportswear and shoes (CONVERSE). You might want to avoid that. I set out to make it a more distinctive design (presented here with two typefaces).
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@1984logo It is unfortunate that I cannot edit the poll once it started (like after 5 min from its posting)... I also love your new designs though :( |
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@Ailrun I see! As a logo designer, it is my responsibility to inform about logos similarities ahead of the final decision. |
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It's somewhat sad this thread died out. The winner of the poll is the original design by @JonathanLorimer, so no meaningful work is needed to make it happen. Do we want to merge it? |
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The original plan was to open a second poll with the shortlisted designs, but I couldn't allocate time since then. Feel free to move forward as you want :) |
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Marking this PR as draft 🙂 |
I thought it might be nice update the Cabal logo! I wanted to pay homage to the old logo, while cleaning it up slightly. This PR adds some logo assets (if more sizes are required I can generate those) as well as updating the logo on the README. Below is the image so that people can see and discuss.
Old logo for side by side comparison:
I also included a dark version in case it is necessary.
The font is freely available via google fonts, so hopefully that helps keep things consistent.