Donor Research

Research Date:

• Start date: July 2021
• End Date: September 2021

Current Status

Outstanding task items

Assets

Research Plan (including Audience Identification documentation):

• Homepage redesign research plan

Scripts:

• Script for donor recruitment
• Donor demographic survey

Interviews recordings & Transcripts:

• Individual Donor Interviews

Synthesis (Miro or Figjam):

• Miro board containing donor insights

Presentation of Findings:

• Individual Donor Persona - Anya
• Donor research results