Update copy on About us page [before internal usability testing 2]

[SamHyler]

Overview

Design is working on the landing and about us pages and rearranging the presentation of content between them before the next usability testing. Content is needed to complete these designs. Content has time before the next usability testing to finish these tasks.

Focus will be on making the landing page for potential target users. About us page will have a section for potential partners where that user group will have priority.

Action Items

• Get a overview of both landing page and about us page
• Consider user focus - "target" users or potential partners? Which tone of voice to use for which pages and sections?
• Consider ways to increase the legitimacy factor
• Draft new copy for the sections
• Partnership section - consider writing with a different tone for this section
• Align with landing page and other relevant places
• Discuss within Content/Design
• Handover to Dev Update About Us Page #703

Resources/Instructions

Iterations are currently under the Desktop page

[SamHyler]

Draft copy created, will discuss in content and design. Considering creating About Us page as more partner focused than target user focused for now.

[SamHyler]

Copy is finalized, there are ongoing iterations and discussions between Design and Content about certain pieces and how to present them between the landing page and about us page. Will be sorted before IUT2, in essence this issue is done. Will be minor rewrites.

[SamHyler]

Design has decided on a simpler layout for this iteration

[SamHyler]

Unsure if done or if we are including the one extra new text (which would need to be revised)

[SamHyler]

Copy is finished for a minimized version of the About us page, closing issue.