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Research Plan 1: Personas

Sam Seyler edited this page Dec 9, 2024 · 3 revisions

Proposed Research Agenda

  • Research Year: 2024
  • Participant TYPE: Guests, Hosts, Coordinators

Research Roadmap

Summary of Research

Question

  • What do we know about each of the 3 user groups in terms of demographic and psychographic data?

  • How can we describe their attitudes, beliefs, and behaviors towards the current state of homeless youth fostering?

Purpose

Users of the HUU platform have been divided into three broad groups: Guests, Hosts, and Coordinators. These groups are based on how each user will interact with the HUU platform and the general objectives of each user: Find a HH (Guest), Provide a HH (Host), Match Guests to Hosts (Coordinator). The primary purpose of this study is to provide stakeholders with demographic, psychographic, and behavioral data about these user types which will guide product development. The data we collect will be shared with stakeholders in the form of user personas.

Participant Type

  • Guests
  • Hosts
  • Coordinators

Methods

Point Source Youth (PSY) and other HH initiatives have produced promotional videos and conference panels that feature each user type and provide insights into goals, needs, challenges, and attitudes of HH program participants. In addition, academics, government agencies, and non-profit organizations have produced reports on the topics of homeless youth and host home initiatives that provide relevant demographic and psychographic data.

Secondary research will provide us with preliminary data that can be used to create user personas. Personas are used as a model or summary of a general user type. User personas will ensure that all stakeholders share the same understanding of our users and can be used by stakeholders as a reference point as they design product features.

Current Status

Outstanding Tasks

Assets

Google Drive Folder

Type Folder: Guest | Host | Coordinator

Research Plan Folder: RP001

Research Plan

HUU RP001: Personas

Synthesis

HUU Research Figjam

Presentation of Findings

Google Slides Presentation

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