Google Analytics

[sharadgaurav7]

Dependency

• Roadmap to Landing Page (Initial) #43
• Search Page Design #52

Overview

As a product manager, I should be able to collect and analyze insights into users' behaviors, and collect user data in real time so that I can understand how to make the product work better and efficiently.

Action Items

• Create a list of metrics to track
• Create the areas on the page where tracking codes will be dropped
• Share the analytics plan with the team

Resources/Instructions

CTJ metrics
Article on measuring the user experience

[sdimran]

@Aveline-art the google analytics issue that @sharadgaurav7 is working on.

[hkimsummer]

Here are some ideas for engagement metrics. We should discuss as a team.

- Overall traffic: How many people are visiting CTJ? How does it compare to hackforla.org?
- Bounce rate (users who visit only one page of a website before leaving): May indicate technical problems like broken links, or the content not being engaging enough
- Average time spent on page: May indicate how interested users are in our content
- Conversions: Track whether users successfully complete onboarding or team match (need to discuss)
- Site search data: What keywords people use to get to our site—which search terms lead to high engagement (measured by time after search, exit rates).

[stephaniestahlberg]

Thanks, Summer! Here is the spreadsheet that Sharad started putting together during our last metrics meeting.

The frameworks in this article can help guide our discussions. It covers the PULSE and HEART metrics frameworks and a proposed approach of first defining product goals -> signals -> metrics.