Attempt to fix build arg again

Makefile

@@ -35,23 +35,23 @@ rollout-operator-boringcrypto: $(GO_FILES) ## Build the rollout-operator binary
 
 .PHONY: build-image
 build-image: clean ## Build the rollout-operator image
-	docker buildx build --load --platform linux/amd64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=${BASE_IMAGE} -t rollout-operator:latest -t rollout-operator:$(IMAGE_TAG) .
+	docker buildx build --load --platform linux/amd64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=$(BASE_IMAGE) -t rollout-operator:latest -t rollout-operator:$(IMAGE_TAG) .
 
 .PHONY: build-image-boringcrypto
 build-image-boringcrypto: clean ## Build the rollout-operator image with boringcrypto
 	# Tags with the regular image repo for integration testing
-	docker buildx build --load --platform linux/amd64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=${BORINGCRYPTO_BASE_IMAGE} --build-arg BUILDTARGET=rollout-operator-boringcrypto -t rollout-operator:latest -t rollout-operator:$(IMAGE_TAG) .
+	docker buildx build --load --platform linux/amd64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=$(BORINGCRYPTO_BASE_IMAGE) --build-arg BUILDTARGET=rollout-operator-boringcrypto -t rollout-operator:latest -t rollout-operator:$(IMAGE_TAG) .
 
 .PHONY: publish-images
 publish-images: publish-standard-image publish-boringcrypto-image ## Build and publish both the standard and boringcrypto images
 
 .PHONY: publish-standard-image
 publish-standard-image: clean ## Build and publish only the standard rollout-operator image
-	docker buildx build --push --platform linux/amd64,linux/arm64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=${BASE_IMAGE} --build-arg BUILDTARGET=rollout-operator -t $(IMAGE_PREFIX)/rollout-operator:$(IMAGE_TAG) .
+	docker buildx build --push --platform linux/amd64,linux/arm64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=$(BASE_IMAGE) --build-arg BUILDTARGET=rollout-operator -t $(IMAGE_PREFIX)/rollout-operator:$(IMAGE_TAG) .
 
 .PHONY: publish-boringcrypto-image
 publish-boringcrypto-image: clean ## Build and publish only the boring-crypto rollout-operator image
-	docker buildx build --push --platform linux/amd64,linux/arm64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=${BORINGCRYPTO_BASE_IMAGE} --build-arg BUILDTARGET=rollout-operator-boringcrypto -t $(IMAGE_PREFIX)/rollout-operator-boringcrypto:$(IMAGE_TAG) .
+	docker buildx build --push --platform linux/amd64,linux/arm64 --build-arg revision=$(GIT_REVISION) --build-arg BASEIMAGE=$(BORINGCRYPTO_BASE_IMAGE) --build-arg BUILDTARGET=rollout-operator-boringcrypto -t $(IMAGE_PREFIX)/rollout-operator-boringcrypto:$(IMAGE_TAG) .
 
 .PHONY: test
 test: ## Run tests