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signpost to meridian
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PiperOrigin-RevId: 613487575
Change-Id: Ica3b9dc4c5565fe6d7e83a4dedc6fc0df65e87b8
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gPS Team authored and copybara-github committed Mar 7, 2024
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2 changes: 1 addition & 1 deletion .github/workflows/ci.yaml
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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8 changes: 8 additions & 0 deletions README.md
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<img align="left" width="120" height="120" src="https://raw.githubusercontent.com/google/lightweight_mmm/main/images/lightweight_mmm_logo_colored_250.png" alt="lightweight_mmm_logo_colored_250"></img>

# Lightweight (Bayesian) Marketing Mix Modeling

## New Google MMM

As of 7 March 2024 Google has released a new official Bayesian MMM version called
**Meridian**. Meridian is currently under limited availability for selected
advertisers. Please contact your Google representative for more information.
LMMM version will be sunset once Meridian has reached general availability.

### LMMM is a python library that helps organisations understand and optimise marketing spend across media channels.
##### This is not an official Google product.

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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/__init__.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/baseline/__init__.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/core_utils_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/transformations/__init__.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/transformations/identity.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/transformations/lagging.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/transformations/lagging_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/core/transformations/saturation_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/lightweight_mmm.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/lightweight_mmm_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/media_transforms.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/media_transforms_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/models_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/optimize_media.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/optimize_media_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/plot_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/preprocessing.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/preprocessing_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/utils.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion lightweight_mmm/utils_test.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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2 changes: 1 addition & 1 deletion setup.py
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# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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#!/bin/bash
# Copyright 2023 Google LLC.
# Copyright 2024 Google LLC.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
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