Allows for Building Models With Only First Party Data #480
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added 18 commits
October 10, 2023 21:38
Resolves a few minor SQL issues. Adds GCLID requirement for Google Ads destination in the variable validator.
Adds unique_id booleans to top level for consistency. Updates test cases to check for user/client id.
Resolves a few issues with SQL when using only first party data.
Timespan in a table that only has one row per user is meaningless.
Adds 1 day limitation to the 1PD used in the output. Updates test cases to reflect changes. Adds requirement for trigger date if using 1PD only.
…tring comparison.
…te to work for all steps in the pipeline.
… 1PD only and google analytics output channel.
added 3 commits
October 27, 2023 20:40
jmistral-google
requested changes
Nov 3, 2023
jmistral-google
approved these changes
Nov 6, 2023
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Prior there was a limitation that GA4 data was necessary to build the model. This update allows for the buildout of models using only first party data that is in BigQuery. Letting you select the necessary model parameters all from your first party data table.