This plugin adds a new report under WooCommerce > Reports > Customers to track new vs returning customers for a given date range. This lets you more accurately count metrics for new customers such as customer acquisition cost.
The plugin is translation-ready, and the text domain is: woocommerce-new-customer-report
If a customer has made a purchase prior to the date range start, s/he is counted as a returning customer, or a new customer if not.
This is also calculated on a "per group" basis (the bars in the bar graph). For example, if looking at a 7 day view, let's say this has happened:
- Customer A purchased Monday for the first time
- Customer B purchased Tuesday for the 5th time
- Customer A purchased Friday again for the 2nd time
The report will show you one new customer (on Monday), and two returning customers (one Tuesday, one Friday), as customer A will be counted as both a new and returning customer.
New customer count for a time period will always show the number of people who have made a first purchase in this time period accurately, while returning customer count may include new customers who also come back to make a repeat purchase.
We're happy to accept contributions! Feel free to add an issue or submit a PR :) Please follow WordPress code standards in your commits.
- The screenshots will show you the plugin in action.
- Found it useful? We love hearing feedback, and we always appreciate donations to fund more free development.
2017.03.27 - version 1.1.0
- Feature: Adds support for the GitHub updater plugin
- Misc: Added support for WooCommerce 3.0
- Misc: Removed support for WooCommerce 2.3
2016.03.30 - version 1.0.0
- Initial Release
This plugin is licensed under the GPL v3: GNU General Public License v3.0