Bershka is a multinational clothing retailer that is a part of the Spanish multinational company Inditex Group. The company was founded in April 1998 and its first store was opened in the city of Bilbao, Spain. The brand targets the youthful market with its fast-fashion approach, offering the latest trends at affordable prices. Today, Bershka operates over 1000 stores in 71 countries around the world. Although the companys specific market capitalisation is not publicly disclosed, Inditex, listed on the Bolsa de Madrid as ITX.MC, reported a market cap of €92.86 billion as of May 2021. For more detailed information, refer to their respective Wikipedia and Bloomberg pages.
The fast-fashion industry is highly competitive, with companies continuously striving to offer the latest trends at affordable prices. Some of Bershkas key competitors are Zara, H&M, and ASOS. Zara, which is also a part of the Inditex Group like Bershka, is known for its ability to design, produce, and deliver new fashions to stores in a matter of weeks. Meanwhile, H&M and ASOS both have a strong online presence and are infamous for their high-fashion, low-cost approach. Each competitor aims to attract the young, fashion-conscious demographic through their trendy and seasonal offerings. Visit their respective Wikipedia and Bloomberg pages for more information.
Web scraping proves invaluable to Bershka in a multitude of ways when we use factual data points such as prices and discounts. Understanding competitor pricing and promotional strategies can allow Bershka to adjust its own pricing model to remain competitive. Analysing the price points of popular items can help the company identify key trends and determine which products to stock. Moreover, comparing discounts between similar products on competitors’ websites provides insight into potential areas for sales growth. Defensive strategies can also be formulated by monitoring and reacting to competitor product launches. In the fast-paced world of fast fashion, staying attentive to such variables is essential to gaining a competitive edge.