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January 2025 release notes
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nav_title: 2016 | ||
layout: dev_guide | ||
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nav_title: 2025 | ||
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guide_top_header: "2025 Release Notes" | ||
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page_type: landing | ||
description: "This section is home to release notes for 2025." | ||
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guide_menu_title: "" | ||
guide_menu_list: | ||
- name: January 7, 2025 | ||
link: /docs/help/release_notes/2025/1_7_25/ | ||
image: /assets/img/braze_icons/snowflake-01.svg | ||
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nav_title: January 7, 2025 | ||
page_order: 12 | ||
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page_type: update | ||
description: "This article contains release notes for 1/7/2025." | ||
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# January 7, 2025 release | ||
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## Unlocking creativity | ||
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### In-app messages templates | ||
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We added [templates]({{site.baseurl}}/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/) for drag-and-drop in-app messages. | ||
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### B2B Salesforce Sales Cloud lead management | ||
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[Managing leads with Salesforce Sales Cloud]({{site.baseurl}}/user_guide/getting_started/b2b_use_cases/b2b_salesforce_sales_cloud/) demonstrates how to use Braze webhooks to create and update leads in Salesforce Sales Cloud through a community-submitted integration. | ||
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## Robust channels | ||
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### Canvas templates | ||
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We added Braze Canvas templates for [email sign-up with double opt-in]({{site.baseurl}}/user_guide/engagement_tools/canvas/get_started/braze_templates/email_signup/) and [onboarding with preferences survey]({{site.baseurl}}/user_guide/engagement_tools/canvas/get_started/braze_templates/preference_survey/). | ||
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### Changes to WhatsApp Opt-in policy | ||
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Meta recently updated their [opt-in policy](https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in/). For additional information, refer to [WhatsApp product updates]({{site.baseurl}}/user_guide/message_building_by_channel/whatsapp/meta_resources/). | ||
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### Width tool for Content Blocks in the email drag-and-drop editor | ||
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You can [adjust the width]({{site.baseurl}}/user_guide/message_building_by_channel/email/drag_and_drop/dnd_content_blocks/#using-the-editor-to-add-a-content-block) of your Content Block in the drag-and-drop email editor. The default width is 100%. | ||
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## Data flexibility | ||
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### Soft Bounced segment filter | ||
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Segment your users by whether they soft bounced X times in Y days. For more information, refer to [Segmentation filters glossary]({{site.baseurl}}/user_guide/engagement_tools/segments/segmentation_filters#soft-bounced). | ||
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### Anonymous users overview | ||
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[Anonymous users]({{site.baseurl}}/user_guide/data_and_analytics/user_data_collection/anonymous_users/) provides an overview of anonymous users and user aliases, outlining their significance and how they can be leveraged in your messages. | ||
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### Global Control Group membership | ||
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You can [view Global Control Group membership]({{site.baseurl}}/user_guide/engagement_tools/testing/global_control_group/#view-whether-a-user-is-in-a-global-control-group) by going to the **Engagement** tab of an individual user's profile and scrolling to the **Miscellaneous** section. | ||
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## New Braze partnerships | ||
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### Justuno - Leads capture | ||
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[Justuno]({{site.baseurl}}/partners/data_and_infrastructure_agility/leads_capture/justuno/) lets you create fully optimized visitor experiences for all of your audiences with dynamic segments, offering the most advanced targeting available—all without impacting site speed or increasing dev work. | ||
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### Odicci - Customer data platform | ||
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Integrate Braze with [Odicci]({{site.baseurl}}/partners/data_and_infrastructure_agility/customer_data_platform/odicci/), a platform that empowers businesses to acquire, engage and retain customers through loyalty driven omnichannel experiences. | ||
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### Optimizely - A/B testing | ||
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The Braze and [Optimizely]({{site.baseurl}}/partners/data_and_infrastructure_agility/ab_testing/optimizely/) integration is a two-way integration that allows you to: | ||
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- Sync your Braze customer segments and events to Optimizely Data Platform (ODP) nightly to enrich Optimizely customer profiles, reports, and segmentation. | ||
- Send Braze Currents events from Braze to Optimizely’s reporting tool. | ||
- Sync ODP customer data and events to Braze to enrich your Braze customer data and trigger Braze messaging based on customer events in ODP. |