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Utilized K-means to group customers based on behavior. Uncovered segments for targeted strategies, enhancing marketing efficiency and customer satisfaction.

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bluniv/Customer-segmentation-using-K-means-clustering

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Customer Segmentation using K-means Clustering

We will create a K-means Clustering algorithm to group customers of a retail shore based on their purchase history

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Utilized K-means to group customers based on behavior. Uncovered segments for targeted strategies, enhancing marketing efficiency and customer satisfaction.

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