BEMHTML: support unquoted attributes

[miripiruni]

In certain cases, authors may specify the value of an attribute without any quotation marks. The attribute value may only contain letters (a-z and A-Z), digits (0-9), hyphens (ASCII decimal 45), periods (ASCII decimal 46), underscores (ASCII decimal 95), and colons (ASCII decimal 58). We recommend using quotation marks even when it is possible to eliminate them.

https://www.w3.org/TR/html4/intro/sgmltut.html#h-3.2.2

Unquoted attribute value syntax
The attribute name, followed by zero or more space characters, followed by a single U+003D EQUALS SIGN character, followed by zero or more space characters, followed by the attribute value, which, in addition to the requirements given above for attribute values, must not contain any literal space characters, any U+0022 QUOTATION MARK characters ("), U+0027 APOSTROPHE characters ('), "=" (U+003D) characters, "<" (U+003C) characters, ">" (U+003E) characters, or U+0060 GRAVE ACCENT characters (`), and must not be the empty string.

In the following example, the value attribute is given with the unquoted attribute value syntax:

If an attribute using the unquoted attribute syntax is to be followed by another attribute or by the optional "/" (U+002F) character allowed in step 6 of the start tag syntax above, then there must be a space character separating the two.

https://www.w3.org/TR/html5/syntax.html#attributes