Add FAQPage schema #1087
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Add FAQPage schema #1087
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What ---- This will be used on Guides to present the chapters in an improved way in featured snippets. Implemented as per: https://developers.google.com/search/docs/data-types/faqpage Why --- SEO improvement. It allows users to read more of the content in Google, hopefully allowing them to make better decisions about whether to read more of the content and thus shortening their journeys. We will measure the effects of this change.
sihugh
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Sep 5, 2019
This potentially gives us more control over the presentation of the result in external search applications. Related to alphagov/govuk_publishing_components#1087
sihugh
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Oct 24, 2019
This is a temporary reversion to the original implementation of FAQPage schemas on Guides. We're running user research next week, and want to use this version's Google results. If the research goes well, we'll make a further decision then whether to roll this into the standard implementation. It was [originally implemented in govuk_publishing_components](alphagov/govuk_publishing_components#1087) but I don't want to revert it in publishing components yet because: - Answers also use that implementation, and I don't want to mess with them right now - This version is temporary until 31/10/2019 when we'll decide what to do This version of the schema includes the entirety of a guide's content in the FAQPage schema on the first chapter. The subsequent chapters do not include an FAQPage schema to avoid duplicating rich results (but do include the Article schema).
sihugh
added a commit
to alphagov/government-frontend
that referenced
this pull request
Oct 24, 2019
This is a temporary reversion to the original implementation of FAQPage schemas on Guides. We're running user research next week, and want to use this version's Google results. If the research goes well, we'll make a further decision then whether to roll this into the standard implementation. It was [originally implemented in govuk_publishing_components](alphagov/govuk_publishing_components#1087) but I don't want to revert it in publishing components yet because: - Answers also use that implementation, and I don't want to mess with them right now - This version is temporary until 31/10/2019 when we'll decide what to do This version of the schema includes the entirety of a guide's content in the FAQPage schema on the first chapter. The subsequent chapters do not include an FAQPage schema to avoid duplicating rich results (but do include the Article schema).
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What
This will be used on Guides to present the chapters in an improved way in featured snippets.
Implemented as per: https://developers.google.com/search/docs/data-types/faqpage
Why
SEO improvement. It allows users to read more of the content in Google, hopefully allowing them to make better decisions about whether to read all the content and thus shortening their journeys.
We will measure the effects of this change.
Visual Changes (in Google search results)
Before
After