Facebook-Ad-Toolkit

Building blocks to help better understand Facebook advertising. Time is short, budgets are thin.

Extractors

Rationale extractors

As Facebook makes changes to its timeline, these are valid for a given time period. Multiple extractors may be valid at any given time, as changes are often made in a phased rollout.

Pre 2019-10-10 - HTML based Post 2019-10-10 - SPA based with JSON provided separately

Definitions

• Rationale - Information collected from the 'Why Am I Seeing This?'
• WAIST - Why Am I Seeing This?
• SPA - Single Page Application (React)