👋 Hey there, I’m @MerlynMShelley
With over nine years of experience in Technical Content Development and Product Marketing, I have successfully led, developed, and published content and campaigns that significantly increased market share and customer engagement. I have managed product launches, go-to-market strategies, and multi-channel marketing campaigns, engaging a diverse audience across various platforms. My expertise includes developing tailored content for specific target audiences, strategic positioning, competitive analysis, customer segmentation, and the effective use of digital marketing tools.
I am skilled in using design thinking and data analytics to drive key business decisions, ensuring alignment with consumer needs and business goals. My work in product messaging and branding has been pivotal in building a strong market presence and increasing revenue. With a deep understanding of customer psychology, I craft compelling narratives that resonate well with target audiences and result in high conversion rates.
Here are some of my live featured web publications for your review and consideration:
🔗 Packt BIPro [65 Editions]
🔗 Packt DataPro [102 Editions]
🔗 Packt SecPro [Explainer Post]
🔗 Squadcast [7 Product Blogs]
🔗 Squadcast Web Archive [9 Blogs]
🔗 GeeksforGeeks [39 Posts]
🔗 DazeInfo [60 posts]
🔗 DZone [Explainer Post]
🔗 Expersight [2 Tool Comparison Listicles]
🔗 GeeksGyan [10 Blog Posts]
🔗 Qandle [Explainer Post]
🔗 Amazon Author Central [12 Ebooks]
🔗 TechLeer [11 Articles]
🔗 Data Analytics Portfolio Projects on Maven
🔗 Data Visualization Projects on Tableau Public
➤➤ Product Positioning and Messaging: Crafting compelling product messages that differentiate our offerings in the market and resonate with target audiences.
➤➤ Go-to-Market Strategy: Developing and executing comprehensive go-to-market plans, including market analysis, product positioning, and launch strategies.
➤➤ Market Research: Conducting thorough market research to understand trends, challenges, and opportunities in the industry.
➤➤ Customer Segmentation: Identifying key customer segments and developing targeted marketing strategies to effectively reach and engage them.
➤➤ Digital Marketing: Utilizing digital marketing tools and platforms to enhance online presence and engagement, including SEO, SEM, and social media marketing.
➤➤ Content Marketing: Leading content marketing efforts to create high-quality, SEO-friendly content that drives traffic and engagement.
➤➤ Performance Metrics: Leveraging analytics to measure campaign performance and optimize strategies for better results.
➤➤ Stakeholder Management: Collaborating with cross-functional teams to align marketing strategies with business objectives and ensure successful product launches.
➤➤ Leadership: Leading and mentoring marketing teams to foster innovation and achieve exceptional business results.
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Digital Marketing Platforms:
- Google Analytics
- Google Ad Network Exchange
- HubSpot
- Salesforce Marketing Cloud
- Amazon Cloud Marketing
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SEO and SEM Tools:
- SEMrush
- Ahrefs
- Google AdWords
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Content Management Systems:
- WordPress
- Sharepoint
- Microsoft Power Platform
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Email Marketing Tools:
- Mailchimp
- Convert Kit
- Beehiiv
- Substack
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Social Media Management:
- Hootsuite
- Buffer
- Quora
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Project Management Tools:
- Asana
- Trello
- JIRA
- Basecamp
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Data Analytics & Marketing Science
- Excel/Spreadsheet
- Tableau
- Google Analytics
- Jupyter NoteBook
- MySQL
- Python Data Libraries and Frameworks [Pandas, Numpy, Matplotlib, Streamlit]
As a freelance technical content writer, I utilize a range of industry-standard tools to enhance content quality and streamline production:
- Snagit: For capturing high-quality screenshots.
- Google Drawings, MS Paint, Draw.io: For creating diagrams and visual aids.
- Adobe Spark, Canva: For designing engaging images in WordPress CMS.
- WordPress, Elementor, Yoast SEO: For content management and SEO optimization.
- Grammarly Premium: For refining voice, tone, punctuation, and grammar.
- Copyscape: For verifying content originality.
- Google Cloud Platform, Sublime Text: For coding and documentation.
- Oxygen XML Editor and DITA: For structured authoring and publishing of technical content.
- Microsoft Manual of Style: As a guideline for documentation consistency.
These tools are integral to producing accurate, engaging, and professionally styled technical content.
Throughout my career, I've been committed to transforming product ideas into market successes. My strategic insights and ability to navigate complex market landscapes have enabled me to significantly enhance product visibility and adoption. I’ve driven numerous successful campaigns that have effectively engaged customers and resulted in substantial growth in user base and market penetration.
My goal is to harness my deep expertise in product marketing and technical content design to lead initiatives that not only drive growth but also enhance market share and customer satisfaction through innovative content strategies. I am passionate about exploring new horizons in growth hacking and pushing the boundaries of traditional marketing to deliver value-added content that resonates deeply with customers and sets new industry standards.
💬 Let's connect to discuss how I can bring transformative value to your team with my skills in technical content development and strategic product content innovation!
🏅 HubSpot Email Marketing Certified
🏅 HubSpot Content Marketing Certified
🏅 SemRush Zero to $100M: The Ultimate Guide to Business Growth
🏅 Business Analysis & Process Management
🏅 Product Management: Building a Product Roadmap
🏅 Technical Writing: API Software Documentation
🏅 Technical Writing: With Python
🏅 Linux Commands and Shell Scripting
🏅 Excel: Power Pivot for Beginners
💼 JPMorgan Chase & Co. - Agile Job Simulation
💼 Accenture - Project Management Job Simulation
💼 Electronic Arts - Product Management Job Simulation
💼 Succeeding as a First-Time Tech Manager
💼 Credly Data Analytics Badge Portfolio
🎓 Bachelor of Engineering (B.E).,(Full-time) 2008-2012. Jayaram College of Engineering and Technology, Trichy, Anna University Chennai. Majored in Electronics and Communication Engineering (ECE) and secured 8.41 CGPA With First Class.
Member of Technical Societies - IEEE Member(2008-2013) IETE Member(2008-2013) IDF Member(2020-2021)
Thank you for reading through to the end! 💚