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Analysis of what types of films are doing the best at the box office to advise CEO of Microsoft what types of films are most profitable to invest in.

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Box-Office-Opportunities

Business Case

Microsoft sees other big companies producing video content, and they want to get in on the opportunity as well. They have decided to create a new movie studio, and they are unfamiliar with the industry. They specifically want to know what type of movies are doing the best at the box office so they can decide how to best focus their movie production budget.

Methods

Define Success

For this analysis we explored 3 success metrics:

  • Gross Revenue (which equate to ticket sales)
  • Profit
  • Return on Investment (ROI)

Discover Best Predictors of Success

For this analysis we explored all features available in our data sets:

  • Production Budget
  • Genre
  • Popularity

Methods

  • EDA (Exploratory Data Analysis, as visualizations are great at showing relationships)
  • Linear Regression using Pearson's Correlation Coefficient (r) as our accuracy metric

Accuracy Metric

Pearson's Correlation Coefficient (r). Pearson's r is considered significant at r>=0.5, with increasing strength of correlation as the number increases or decreases toward 1 or -1. (With 1 equating to 100% positive correlation, and -1 indicating a 100% negative, yet significant correlation).

Data

Data from:

Popularity Rating

Popularity rating from TMDb calculated using the methods provided here: https://developers.themoviedb.org/3/getting-started/popularity

Technology Stack

  • Python
  • Jupyter Notebook
  • Pandas
  • Numpy
  • Matplotlib.pyplot
  • Seaborn
  • JSON

Results

Conclusion

Recommendations

Further Research

Thank You

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Analysis of what types of films are doing the best at the box office to advise CEO of Microsoft what types of films are most profitable to invest in.

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