[Issue 397] SEO title and description #418
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SammySteiner
changed the title
| "intro": "This is a template for a React web application using the <LinkToNextJs>Next.js framework</LinkToNextJs>.", | ||
| "body": "This is template includes:<ul><li>Framework for server-side rendered, static, or hybrid React applications</li><li>TypeScript and React testing tools</li><li>U.S. Web Design System for themeable styling and a set of common components</li><li>Type checking, linting, and code formatting tools</li><li>Storybook for a frontend workshop environment</li></ul>", | ||
| "page_title": "Home | Beta.grants.gov", | ||
| "meta_description": "The beta version of a government website where federal agencies post discretionary funding opportunities and grantees find and apply for them", |
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🤔 Let's use some already-approved copy.
Maybe repeat the phrase from goal_paragraph_2: "A one-stop shop for all federal discretionary funding to make it easy for you to discover, understand, and apply for opportunities."
Or the last sentence in goal_paragraph_1: "Our mission is to increase access to grants and improve the grants experience for everyone."
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@sumiat / @itsemilyianacone, do y'all have thoughts on which of these are better from a product perspective? I think I like the first one, but the 2nd is shorter. Minimal edits to approved content can make an even snappier description phrase: "Making it easy for you to discover, understand, and apply for opportunities."
Note: I'm not a big fan of the unnecessary "one-stop-shop" idiom. It's best to "prefer the concrete word to the abstraction" (per plainlanguage.gov). We might also consider changing that in goal_paragraph_2.
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If I have to pick, I'd go with the first. The first description is more clear/specific about what the beta site offers. The second is more around the broader mission and goal. For SEO reasons, I'd go with the first because of the keywords (discover, apply, federal discretionary funding) which might be what people are searching.
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Great. I'll go with the sentence A one-stop shop for all federal discretionary funding to make it easy for you to discover, understand, and apply for opportunities. and consider that as decided.
Summary
Fixes #397
Time to review: 5 minutes
Changes proposed
Context for reviewers
I took a guess at the content, so that'd be the most important piece to review. But changing/updating that in the future would be a 1 point ticket, so it's really not a big deal to update.
Additional information
Title in tab
Google lighthouse score