GITBOOK-80: Updated a link to the brand characters presentation in DoD

documentation/wiki/product/deliverables/specifications/unified-branding.md

@@ -230,4 +230,4 @@ Major updates to the content of this page will be added here.
 
 Use this section to indicate when acceptance criteria in the "Definition of done" section have been completed, and provide notes on steps taken to satisfy this criteria when appropriate.
 
-<table data-full-width="true"><thead><tr><th width="138">Date</th><th width="284">Criteria completed</th><th>Notes</th></tr></thead><tbody><tr><td>1/29/24</td><td><p></p><ul><li>Audit board in Mural which includes an audit of the current brand landscape, including internal and external components with a readout shared with key stakeholders </li><li>Audit key findings document, such as Mural</li><li>Audit key findings review with stakeholders </li></ul></td><td><ul><li><a href="https://app.mural.co/t/nava4113/m/nava4113/1706120999381/1557391ee8c021278eff19a543f9fde2a679a41c?sender=senongoakpem5792">First full brand audit for Grants</a></li><li>Reviewed with MH, HHS staff and simpler grants team</li></ul></td></tr><tr><td>2/21/24</td><td><p></p><ul><li><input type="checkbox">List of approved primary and secondary audiences (including stakeholders and key governance staff)</li></ul></td><td>Done: <a href="https://github.com/HHS/simpler-grants-gov/issues/1075">https://github.com/HHS/simpler-grants-gov/issues/1075</a> and incorporated into presentation</td></tr><tr><td>2/29/24</td><td><p></p><ul><li><input type="checkbox">Complete a brand characters and behaviors workshop </li></ul></td><td><p><a href="https://github.com/HHS/simpler-grants-gov/issues/1105">Workshop completed on 2/29/24</a>. <br>Here is the mural to the characters workshop: <a href="https://app.mural.co/t/nava4113/m/nava4113/1709046331121/75fcf5ec68bc7fd70e32f196edd338619ff119d4?sender=sumithaiveettil7756">https://app.mural.co/t/nava4113/m/nava4113/1709046331121/75fcf5ec68bc7fd70e32f196edd338619ff119d4?sender=sumithaiveettil7756</a><br>This was the following agenda: <br><strong>What we are doing:</strong><br>Since late 2023, the Grants team has been working on a unified cross-platform branding and identity initiative. We aim to create an impactful, cohesive brand identity for <a href="https://www.google.com/url?q=http://grants.gov/&#x26;sa=D&#x26;source=calendar&#x26;ust=1713644899408125&#x26;usg=AOvVaw3gr3unQlzhop1rrI7CYqg2">Grants.gov</a>. By aligning the brand with our users, organizational goals, defining key differentiators, and creating compelling messaging, we seek to elevate the <a href="https://www.google.com/url?q=http://grants.gov/&#x26;sa=D&#x26;source=calendar&#x26;ust=1713644899408125&#x26;usg=AOvVaw3gr3unQlzhop1rrI7CYqg2">Grants.gov</a> user experience and strengthen stakeholder engagement and consistency across all communication channels.<br><strong>Where are we so far:</strong><br>The team has delivered a strategic approach, brand audit, comms audit, and defined audiences for the branding and comms work. Next, we will be defining key brand characteristics (key words that define our brand), brand personalities (what kind of organization we want to be) and a voice and tone (the language we use to talk to our different audiences).<br>That’s what we need your help with.<br>What we will cover during the brand characters session</p><ul><li>Brainstorm and synthesize the most important key words for different audiences</li><li>Explore brand personalities</li><li>Create moodboards that align with key words and brand personalities</li></ul><p><br><strong>What we won’t cover during the brand characters session</strong><br>We are not yet ready to dig into branding questions about color, logo, typography, site design, etc. This session will not cover those topics. We have additional sessions booked for all of us in March and April, once the key brand personalities and voice and tone have been defined and agreed on.</p></td></tr><tr><td>3/27/24</td><td><p></p><ul><li><input type="checkbox">Brand characters and behaviors findings presentation and documentation</li></ul></td><td><ul><li>Presentation was done on 3/27/24</li><li>Link to the mural with brand characters findings: <a href="https://app.mural.co/t/nava4113/m/nava4113/1706120999381/1557391ee8c021278eff19a543f9fde2a679a41c?sender=sumithaiveettil7756">https://app.mural.co/t/nava4113/m/nava4113/1706120999381/1557391ee8c021278eff19a543f9fde2a679a41c?sender=sumithaiveettil7756</a></li></ul></td></tr><tr><td>4/10/24</td><td><p></p><ul><li><input type="checkbox">Complete a voice and tone workshop to define value proposition and key messages </li></ul></td><td><ul><li>Voice and tone workshop conducted: <a href="https://github.com/HHS/simpler-grants-gov/issues/1108">https://github.com/HHS/simpler-grants-gov/issues/1108</a></li></ul></td></tr><tr><td>4/12/24</td><td>Visual directions workshop </td><td>Done on 4/12/24: <a href="https://github.com/HHS/simpler-grants-gov/issues/1707">https://github.com/HHS/simpler-grants-gov/issues/1707</a></td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td></td><td></td></tr></tbody></table>
+<table data-full-width="true"><thead><tr><th width="138">Date</th><th width="284">Criteria completed</th><th>Notes</th></tr></thead><tbody><tr><td>1/29/24</td><td><p></p><ul><li>Audit board in Mural which includes an audit of the current brand landscape, including internal and external components with a readout shared with key stakeholders </li><li>Audit key findings document, such as Mural</li><li>Audit key findings review with stakeholders </li></ul></td><td><ul><li><a href="https://app.mural.co/t/nava4113/m/nava4113/1706120999381/1557391ee8c021278eff19a543f9fde2a679a41c?sender=senongoakpem5792">First full brand audit for Grants</a></li><li>Reviewed with MH, HHS staff and simpler grants team</li></ul></td></tr><tr><td>2/21/24</td><td><p></p><p>List of approved primary and secondary audiences (including stakeholders and key governance staff)</p></td><td>Done: <a href="https://github.com/HHS/simpler-grants-gov/issues/1075">https://github.com/HHS/simpler-grants-gov/issues/1075</a> and incorporated into presentation <a href="https://docs.google.com/presentation/d/1xJVZCm4vavItmgVWQhxDoxQgx_Uzk97ENchbPdlS8Zw/edit#slide=id.g2c2989b1738_0_0">https://docs.google.com/presentation/d/1xJVZCm4vavItmgVWQhxDoxQgx_Uzk97ENchbPdlS8Zw/edit#slide=id.g2c2989b1738_0_0</a> </td></tr><tr><td>2/29/24</td><td><p></p><p>Complete a brand characters and behaviors workshop </p></td><td><p><a href="https://github.com/HHS/simpler-grants-gov/issues/1105">Workshop completed on 2/29/24</a>. <br>Here is the mural to the characters workshop: <a href="https://app.mural.co/t/nava4113/m/nava4113/1709046331121/75fcf5ec68bc7fd70e32f196edd338619ff119d4?sender=sumithaiveettil7756">https://app.mural.co/t/nava4113/m/nava4113/1709046331121/75fcf5ec68bc7fd70e32f196edd338619ff119d4?sender=sumithaiveettil7756</a><br>This was the following agenda: <br><strong>What we are doing:</strong><br>Since late 2023, the Grants team has been working on a unified cross-platform branding and identity initiative. We aim to create an impactful, cohesive brand identity for <a href="https://www.google.com/url?q=http://grants.gov/&#x26;sa=D&#x26;source=calendar&#x26;ust=1713644899408125&#x26;usg=AOvVaw3gr3unQlzhop1rrI7CYqg2">Grants.gov</a>. By aligning the brand with our users, organizational goals, defining key differentiators, and creating compelling messaging, we seek to elevate the <a href="https://www.google.com/url?q=http://grants.gov/&#x26;sa=D&#x26;source=calendar&#x26;ust=1713644899408125&#x26;usg=AOvVaw3gr3unQlzhop1rrI7CYqg2">Grants.gov</a> user experience and strengthen stakeholder engagement and consistency across all communication channels.<br><strong>Where are we so far:</strong><br>The team has delivered a strategic approach, brand audit, comms audit, and defined audiences for the branding and comms work. Next, we will be defining key brand characteristics (key words that define our brand), brand personalities (what kind of organization we want to be) and a voice and tone (the language we use to talk to our different audiences).<br>That’s what we need your help with.<br>What we will cover during the brand characters session</p><ul><li>Brainstorm and synthesize the most important key words for different audiences</li><li>Explore brand personalities</li><li>Create moodboards that align with key words and brand personalities</li></ul><p><br><strong>What we won’t cover during the brand characters session</strong><br>We are not yet ready to dig into branding questions about color, logo, typography, site design, etc. This session will not cover those topics. We have additional sessions booked for all of us in March and April, once the key brand personalities and voice and tone have been defined and agreed on.</p></td></tr><tr><td>3/27/24</td><td><p></p><p>Brand characters and behaviors findings presentation and documentation</p></td><td><ul><li>Presentation was done on 3/27/24</li><li>Link to the mural with brand characters findings: <a href="https://app.mural.co/t/nava4113/m/nava4113/1706120999381/1557391ee8c021278eff19a543f9fde2a679a41c?sender=sumithaiveettil7756">https://app.mural.co/t/nava4113/m/nava4113/1706120999381/1557391ee8c021278eff19a543f9fde2a679a41c?sender=sumithaiveettil7756</a></li><li>Brand characters final recommendation: <a href="https://docs.google.com/presentation/d/1xJVZCm4vavItmgVWQhxDoxQgx_Uzk97ENchbPdlS8Zw/edit#slide=id.g2c2989b1738_0_0">https://docs.google.com/presentation/d/1xJVZCm4vavItmgVWQhxDoxQgx_Uzk97ENchbPdlS8Zw/edit#slide=id.g2c2989b1738_0_0</a></li></ul></td></tr><tr><td>4/10/24</td><td><p></p><p>Complete a voice and tone workshop to define value proposition and key messages </p></td><td><ul><li>Voice and tone workshop conducted: <a href="https://github.com/HHS/simpler-grants-gov/issues/1108">https://github.com/HHS/simpler-grants-gov/issues/1108</a></li></ul></td></tr><tr><td>4/12/24</td><td>Visual directions workshop </td><td>Done on 4/12/24: <a href="https://github.com/HHS/simpler-grants-gov/issues/1707">https://github.com/HHS/simpler-grants-gov/issues/1707</a></td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td></td><td></td></tr></tbody></table>