Boost your content and skyrocket your audience.
Lens Booster is a web3 advertising protocol built on Lens. The idea behind Lens Booster is to disintermediate advertising by creating a market between advertisers that want to promote contents and creators / users of Lens (inflensers) that can host the contents in their Lens profiles, visibile in various frontends (see Lenster.xyz).
Lens Booster is for users of Lens protocol and Lens applications such as Lenster.xyz
Advertisers can create sponsored campaigns by setting duration, budget and other parameters that control how the budget is distributed among Lens users.
Users with Lens profile can post incentivized contents from the Lensbooster page to promote it to all their social media page.
The payoff depends from a boost score taking into account profile popularity on Lens, clicks generated and on chain event generated in the advertiser dapp.
Payoff (usdc) = Boost score (floor) + CPClick _ clicks + CPAction _ on chain events
Boost score: A score calculated by Lensbooster which measures the popularity of profiles. In the first version of the product will be computed off chain with Lens profile activity metrics;
CPClick: The cost per click set by advertisers;
Clicks: Number of clicks to sponsor platform coming from shared post;
CPAction: The cost per on chain transaction coming from followers of profiles addresses, set by advertiser (can be 0). This is the equivalent of a referral fee for computing off chain actions.