Team Meeting Notes MON 09 March

Problem

• People want to share their problems and get advice from their peers within a community (anonymously?)
• UoA Confessions
• Piazza
• People want to entertain their peers/close-friends within a community (anonymously?)
• Overheard @ Auckland Uni
• People want a source for humour/media they can consume that they can relate to?/share with friends

Customer Segments

• UoA Students
• Next phase: Other universities with confessions pages
• All other universities (Oceania)

Unique Value Proposition

• Share and consume high-quality thoughts, feelings and memes with your peers anonymously and exclusively.

Solution

• Platform allows anonymous posts/memes to an exclusive community with your peers (curated)
• View posts that are curated by your peers (decentralized) (either with or without an account)
• Ability to share direct links to posts (and in future to comments)

Unfair Advantage

• YikYak, the dozen other YikYak clones.
• First-to-market for a community based, and curated version of YikYak?

Revenue Streams

• idc , ads whatever

Cost Structure

• Firebase costs
• Domain costs

Metrics

• Avg time spent per day
• Active users (heuristic to define “active” - daily app launches/logins, open for atleast 30 secs.)

Channels

• UoA Confessions
• University subreddits/ Auckland Subreddit/ NZ subreddit
• Find people that don’t know about UoA confessions and get them onto the platform