[ACS-4535] rework docker publishing actions

[DenysVuika]

Please check if the PR fulfills these requirements

• The commit message follows our guidelines
• Tests for the changes have been added (for bug fixes / features)
• Docs have been added / updated (for bug fixes / features)

What kind of change does this PR introduce? (check one with "x")

• Bugfix
• Feature
• Code style update (formatting, local variables)
• Refactoring (no functional changes, no api changes)
• Build related changes
• Documentation
• Other... Please describe:

What is the new behaviour?

• remove the need for shell scripts to publish docker images
• use native GHA actions for docker repo login
• greatly reduce the code needed for publishing

Does this PR introduce a breaking change? (check one with "x")

• Yes
• No

If this PR contains a breaking change, please describe the impact and migration path for existing applications: ...

Other information:
https://alfresco.atlassian.net/browse/ACS-4535