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3. Usage

Table of contents

  1. Installation and Setup
  2. Configuration
  3. Usage 1. Entities
  4. API
  5. Extras

⚠️ DISCLAIMER : French speaker here ! Brace yourselves, omelette du fromage is coming.

1. Entities

All the Entities are located in Arcanedev\SeoHelper\Entities namespace and they implements the Arcanedev\SeoHelper\Contracts\Renderable interface.

<?php namespace Arcanedev\SeoHelper\Contracts;

interface Renderable
{
    /**
     * Render the tag.
     *
     * @return string
     */
    public function render();

    /**
     * Render the tag.
     *
     * @return string
     */
    public function __toString();
}

Title

To start, you need to make a new instance of the Title class and use the set() method to set the title's content.

use Arcanedev\SeoHelper\Entities\Title;

$title = new Title;
$title->set('Your awesome title');

echo $title->render();

Output:

<title>Your awesome title</title>

If you need to add a site name to the title, use the setSiteName() method:

use Arcanedev\SeoHelper\Entities\Title;

$title = new Title;
$title->set('Your awesome title');
$title->setSiteName('Company name');

echo $title->render();

Output:

<title>Your awesome title - Company name</title>

The default title separator is -, you can modifying it by calling the setSeparator() method like this (the order doesn't matter):

use Arcanedev\SeoHelper\Entities\Title;

$title = new Title;
$title->set('Your awesome title');
$title->setSeparator('|');
$title->setSiteName('Company name');

echo $title->render();

Output:

<title>Your awesome title | Company name</title>

OH WAIT !!! You can chain all these methods:

use Arcanedev\SeoHelper\Entities\Title;

$title = new Title;
$title->set('Your awesome title')
      ->setSeparator('|')
      ->setSiteName('Company name');

echo $title->render();

Output:

<title>Your awesome title | Company name</title>

You can also use the make method to create a title object:

use Arcanedev\SeoHelper\Entities\Title;

$title = Title::make('Your awesome title', 'Company name', '|');

echo $title->render();

Output:

<title>Your awesome title | Company name</title>

ℹ️ The site name and separator are optional arguments, you can simply do this Title::make('Your awesome title');.

To switch the title and site name positions, use the setFirst() and setLast() methods:

use Arcanedev\SeoHelper\Entities\Title;

$title = Title::make('Your awesome title', 'Company name', '|');
$title->setLast();

echo $title->render();

Output:

<title>Company name | Your awesome title</title>

To reset the title position, use setFirst() method.

ℹ️ Keep in mind that the title must be optimized for the SEO, the optimal length is 55 characters long, so i make it as a default max length to render.

use Arcanedev\SeoHelper\Entities\Title;

$content = 'Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.';
$title   = Title::make($content);

echo $title->render();

Output:

<title>Lorem ipsum dolor sit amet, consectetur adipiscing elit...</title>

You can specify your own maximum length by using the setMax() method :

use Arcanedev\SeoHelper\Entities\Title;

$content = 'Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.';
$title   = Title::make($content);

$title->setMax(60);

echo $title->render();

Output:

<title>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed...</title>

And last but not least, the Title class constructor accepts an array as an argument:

Key Type Required Description
default string Yes The default title content.
site-name string No The site name.
separator string No The title separator.
max integer No The maximum title length. 
use Arcanedev\SeoHelper\Entities\Title;

$title = new Title([
    'default'   => 'Your awesome title',
    'separator' => '|',
    'site-name' => 'Company name',
    'max'       => 60
]);

echo $title->render();

Output:

<title>Your awesome title | Company name</title>

ℹ️ You can also echo out the $title object like this echo $title;.

For more details, check the Title API.

Description

Let's start by making a new instance of the Description class.

use Arcanedev\SeoHelper\Entities\Description;

$description = new Description;
$description->set('Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.');

echo $description->render();

Output:

<meta name="description" content="Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.">

To specify the maximum length, use the setMax() method (the default max value is 155, recommended for SEO):

use Arcanedev\SeoHelper\Entities\Description;

$description = new Description;
$description->set('Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.');
$description->setMax(100);

echo $description->render();

Output:

<meta name="description" content="Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum,...">

ℹ️ Don't forget you can chain the methods.

If you want to make a Description object:

use Arcanedev\SeoHelper\Entities\Description;

$content     = 'Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.';
$description = Description::make($content, 100);

echo $description->render();

Output:

<meta name="description" content="Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum,...">

ℹ️ The second argument max is optional.

And last but not least, the Description class constructor accepts an array as an argument:

Key Type Required Description
default string Yes The default description content.
max integer No The maximum description length. 
use Arcanedev\SeoHelper\Entities\Description;

$description = new Description([
    'default'   => 'Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum, tellus mi congue magna.',
    'max'       => 100,
]);

echo $description->render();

Output:

<meta name="description" content="Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus, sapien id interdum fermentum,...">

ℹ️ You can also echo out the $description object like this echo $description;.

For more details, check the Description API.

Keywords

So far so good, let's make the Keywords object now.

use Arcanedev\SeoHelper\Entities\Keywords;

$keywords = new Keywords;
$keywords->set([
    'seo-helper', 'is', 'awesome', 'cool', 'easy', 'php', 'package'
]);

echo $keywords->render();

Output:

<meta name="keywords" content="seo-helper, is, awesome, cool, easy, php, package">

You can also pass a string as an argument (to separate the keywords use , - Comma separated).

use Arcanedev\SeoHelper\Entities\Keywords;

$keywords = new Keywords;
$keywords->set('seo-helper, is, awesome, cool, easy, php, package');

echo $keywords->render();

Output:

<meta name="keywords" content="seo-helper, is, awesome, cool, easy, php, package">

If you want to add more keywords:

use Arcanedev\SeoHelper\Entities\Keywords;

$keywords = new Keywords;
$keywords->set([
    'seo-helper', 'is', 'awesome', 'cool', 'easy', 'php', 'package'
]);
$keywords->add('laravel');
$keywords->add('supported');

echo $keywords->render();

Output:

<meta name="keywords" content="seo-helper, is, awesome, cool, easy, php, package, laravel, supported">

ℹ️ You can chain these methods like this $keywords->set([...])->add('...')->add('...');.

You can also pass an array as argument to the constructor:

Key Type Required Description
default `array string` Yes 
use Arcanedev\SeoHelper\Entities\Keywords;

$content  = ['seo-helper', 'is', 'awesome', 'cool', 'easy', 'php', 'package'];
// or
$content  = 'seo-helper, is, awesome, cool, easy, php, package';

$keywords = new Keywords([
    'default' => $content,
]);

echo $keywords->render();

Output:

<meta name="keywords" content="seo-helper, is, awesome, cool, easy, php, package">

And if you want to make a Keywords object:

use Arcanedev\SeoHelper\Entities\Keywords;

$keywords = Keywords::make([
    'seo-helper', 'is', 'awesome', 'cool', 'easy', 'php', 'package'
]);

// OR
$keywords = Keywords::make('seo-helper, is, awesome, cool, easy, php, package');

echo $keywords->render();

Output:

<meta name="keywords" content="seo-helper, is, awesome, cool, easy, php, package">

For more details, check the Keywords API.

Miscellaneous Tags

Same thing as usual, we start by creating a MiscTags object:

use Arcanedev\SeoHelper\Entities\MiscTags;

$tags = new MiscTags;

$tags->add('copyright', 'ARCANEDEV');

echo $tags->render();

Output:

<meta name="copyright" content="ARCANEDEV">

Ok, lets add many tags:

use Arcanedev\SeoHelper\Entities\MiscTags;

$tags = new MiscTags;

$tags->addMany([
    'copyright' => 'ARCANEDEV',
    'viewport'  => 'width=device-width, initial-scale=1',
]);

echo $tags->render();

Output:

<meta name="copyright" content="ARCANEDEV">
<meta name="viewport" content="width=device-width, initial-scale=1">

For the canonical link tag, there are many ways to achieve it :

use Arcanedev\SeoHelper\Entities\MiscTags;

// 1st example:
$tags   = new MiscTags;

$tags->add('canonical', 'http://www.example.com/');

// 2nd example:
$tags   = new MiscTags([
    'default' => [
        'canonical' => 'http://www.example.com/',
    ],
]);

// 3rd example:
$tags   = new MiscTags([
    'canonical' => true,
]);

$tags->setUrl('http://www.example.com/');

// And Finally:
echo $tags->render();

Output:

<link rel="canonical" href="http://www.example.com/">

ℹ️ The setUrl() method is used to set the canonical URL.

Same here for robots meta tag:

use Arcanedev\SeoHelper\Entities\MiscTags;

// 1st example:
$tags = new MiscTags;

$tags->add('robots', 'noindex, nofollow');

// 2nd example:
$tags   = new MiscTags([
    'default'   => [
        'robots'    => 'noindex, nofollow',
    ],
]);

// 3rd example:
$tags = new MiscTags([
    'robots' => true,
]);

// And finally:
echo $tags->render();

Output:

<meta name="robots" content="noindex, nofollow">

ℹ️ As you can see, the canonical and robots tags got a spacial treatment.

As you can see, the MiscTags constructor accept an array as argument:

Key Type Required Description
canonical boolean No Enable automatic generation for canonical link tag.
robots boolean No Enable the robots meta tag to prevent from the indexation by the search engines.
default array No A key => value array that represent the name and content of miscellaneous tags.

For example:

$data = [
    'canonical' => true,
    'robots'    => true,  // true (for local environment) and false (for production environment)
    'default'   => [
        'viewport'  => 'width=device-width, initial-scale=1', // Responsive design thing
        'author'    => 'https://plus.google.com/+ArcanedevNetMaroc',
        // ...
    ],
];

Ok, now we're going to remove some tags:

use Arcanedev\SeoHelper\Entities\MiscTags;

$tags = new MiscTags;

$tags->addMany([
    'copyright' => 'ARCANEDEV',
    'viewport'  => 'width=device-width, initial-scale=1',
]);

$tags->remove('viewport');

echo $tags->render();

Output:

<meta name="copyright" content="ARCANEDEV">

ℹ️ You can remove many tags by passing an array of names like this: $tags->remove(['copyright', 'viewport']);.

If you want to reset all tags:

use Arcanedev\SeoHelper\Entities\MiscTags;

$tags = new MiscTags([
    'canonical' => true,
    'robots'    => true,
]);

$tags->setUrl('http://www.example.com/');

$tags->addMany([
    'copyright' => 'ARCANEDEV',
    'viewport'  => 'width=device-width, initial-scale=1',
]);

$tags->reset();

$tags->add('copyright', 'ARCANEDEV');

echo $tags->render();

Output:

<meta name="copyright" content="ARCANEDEV">

For more details, check the Miscellaneous Tags API.

Webmasters

Let's repeat the same process by creating a Webmasters object:

use Arcanedev\SeoHelper\Entities\Webmasters;

$webmasters = new Webmasters;

$webmasters->add('google', 'google-site-verification-code');

echo $webmasters->render();

Output:

<meta name="google-site-verification" content="google-site-verification-code">

The supported webmasters are:

Name Key
Google google
Bing bing
Alexa alexa
Pinterest pinterest
Yandex yandex

ℹ️ You can also check some useful links about Webmaster Tools

If you want to add many webmasters at once:

use Arcanedev\SeoHelper\Entities\Webmasters;

$webmasters = new Webmasters([
    'google'    => 'google-site-verification-code',
    'bing'      => 'bing-site-verification-code',
    'alexa'     => 'alexa-site-verification-code',
    'pinterest' => 'pinterest-site-verification-code',
    'yandex'    => 'yandex-site-verification-code'
]);

// OR by using the make() method

$webmasters = Webmasters::make([
    'google'    => 'google-site-verification-code',
    'bing'      => 'bing-site-verification-code',
    'alexa'     => 'alexa-site-verification-code',
    'pinterest' => 'pinterest-site-verification-code',
    'yandex'    => 'yandex-site-verification-code'
]);

echo $webmasters->render();

Output:

<meta name="google-site-verification" content="google-site-verification-code">
<meta name="msvalidate.01" content="bing-site-verification-code">
<meta name="alexaVerifyID" content="alexa-site-verification-code">
<meta name="p:domain_verify" content="pinterest-site-verification-code">
<meta name="yandex-verification" content="yandex-site-verification-code">

To reset and clean all your webmasters, you just do this:

use Arcanedev\SeoHelper\Entities\Webmasters;

$webmasters = Webmasters::make([
    'google'    => 'google-site-verification-code',
    'bing'      => 'bing-site-verification-code',
    'alexa'     => 'alexa-site-verification-code',
    'pinterest' => 'pinterest-site-verification-code',
    'yandex'    => 'yandex-site-verification-code'
]);

$webmasters->reset();

$webmasters->add('google', 'new-google-site-verification-code');

echo $webmasters->render();

Output:

<meta name="google-site-verification" content="new-google-site-verification-code">

For more details, check the Webmasters API.

Analytics

For the analytics, it's very simple, with start by creating an Analytics object:

use Arcanedev\SeoHelper\Entities\Analytics;

$analytics = new Analytics;

$analytics->setGoogle('UA-12345678-9');

echo $analytics->render();

Output:

<script>
    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
    ga('create', 'UA-12345678-9', 'auto');
    ga('send', 'pageview');
</script>

For the time being, only Google Analytics is supported, so you can set the tracking code by using setGoogle() method.

Also, the Analytics constructor accepts an array as argument:

use Arcanedev\SeoHelper\Entities\Analytics;

$analytics = new Analytics([
    'google' => 'UA-12345678-9',
]);

echo $analytics->render();

Output:

<script>
    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
    ga('create', 'UA-12345678-9', 'auto');
    ga('send', 'pageview');
</script>

For more details, check the Analytics API.

Open Graph

It's pretty darn easy, right ? for the open graph protocol, same old stuff :

use Arcanedev\SeoHelper\Entities\OpenGraph\Graph;

$openGraph = new Graph;

$openGraph->setType('website');
$openGraph->setTitle('Your awesome title');
$openGraph->setDescription('Your awesome description');
$openGraph->setSiteName('Your site name');
$openGraph->setUrl('http://my.awesome-website.com');
$openGraph->setImage('http://my.awesome-website.com/img/cool-image.jpg');
// Of course you can chain all these methods

echo $openGraph->render();

Output:

<meta property="og:type" content="website">
<meta property="og:title" content="Your awesome title">
<meta property="og:description" content="Your awesome description">
<meta property="og:site_name" content="Your site name">
<meta property="og:url" content="http://my.awesome-website.com">
<meta property="og:image" content="http://my.awesome-website.com/img/cool-image.jpg">

You can add more custom properties by using addProperty() or addProperties() methods:

use Arcanedev\SeoHelper\Entities\OpenGraph\Graph;

$openGraph = new Graph;

$openGraph->setType('website');
$openGraph->setTitle('Your awesome title');
$openGraph->setDescription('Your awesome description');
$openGraph->setSiteName('Your site name');

$openGraph->addProperty('locale', 'en_GB');
$openGraph->addProperty('locale:alternate', 'fr_FR');
// OR
$openGraph->addProperties([
    'locale'           => 'en_GB',
    'locale:alternate' => 'fr_FR',
]);

echo $openGraph->render();

Output:

<meta property="og:type" content="website">
<meta property="og:title" content="Your awesome title">
<meta property="og:description" content="Your awesome description">
<meta property="og:site_name" content="Your site name">
<meta property="og:locale" content="en_GB">
<meta property="og:locale:alternate" content="fr_FR">

You can also pass an array as argument to the Graph constructor:

use Arcanedev\SeoHelper\Entities\OpenGraph\Graph;

$openGraph = new Graph([
    'prefix'      => 'og:',
    'type'        => 'website',
    'title'       => 'Default Open Graph title',
    'description' => 'Default Open Graph description',
    'site-name'   => 'Your site name',
    'properties'  => [
        'locale'            => 'en_GB',
        'profile:username'  => 'ARCANEDEV'
        // ...
    ],
]);
Key Type Description
prefix string The property prefix name (Default is 'og:').
type string The title of your object as it should appear within the graph.
title string The type of your object (For more details : The graph types).
description string A one to two sentence description of your object.
site-name string If your object is part of a larger web site, the name which should be displayed for the overall site.
properties array The other graph properties (no need to prefix the names).

Source : The Open Graph protocol documentation.

For more details, check the Open Graph API.

Twitter Card

We are going to start by creating a Twitter Card object:

use Arcanedev\SeoHelper\Entities\Twitter\Card;

$card = new Card;

$card->setType('summary');
$card->setSite('@Arcanedev');         // Or just 'Arcanedev'
$card->setTitle('Your awesome title');
$card->setDescription('Your awesome description');
$card->addImage('http://my.awesome-website.com/img/cool-image.jpg');

echo $card->render();

Output:

<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@Arcanedev">
<meta name="twitter:title" content="Your awesome title">
<meta name="twitter:description" content="Your awesome description">
<meta name="twitter:image" content="http://my.awesome-website.com/img/cool-image.jpg">

ℹ️ The supported Twitter Card types are : 'app', 'gallery', 'photo', 'player', 'product', 'summary', 'summary_large_image'.

You can also add more Card meta tags by using the addMeta() method :

use Arcanedev\SeoHelper\Entities\Twitter\Card;

$card = new Card;

$card->setType('gallery');
$card->setSite('@Arcanedev');
$card->addMeta('creator', '@Arcanedev');
$card->setTitle('Your awesome title');
$card->setDescription('Your awesome description');
$card->addMeta('url', 'http://my.awesome-website.com');
$card->addImage('http://my.awesome-website.com/img/cool-image.jpg');

echo $card;

Output:

<meta name="twitter:card" content="gallery">
<meta name="twitter:site" content="@Arcanedev">
<meta name="twitter:creator" content="@Arcanedev">
<meta name="twitter:title" content="Your awesome title">
<meta name="twitter:description" content="Your awesome description">
<meta name="twitter:url" content="http://my.awesome-website.com">
<meta name="twitter:image" content="http://my.awesome-website.com/img/cool-image.jpg">

ℹ️ To add multiple meta tags at once, use the addMetas() method.

If you want to reset all Card meta tags, use the reset() method:

use Arcanedev\SeoHelper\Entities\Twitter\Card;

$card = new Card;

$card->setType('gallery');
$card->setSite('@Arcanedev');
$card->addMeta('creator', '@Arcanedev');
$card->setTitle('Your awesome title');
$card->setDescription('Your awesome description');
$card->addMeta('url', 'http://my.awesome-website.com');
$card->addImage('http://my.awesome-website.com/img/cool-image.jpg');

$card->reset();

$card->setType('summary');

echo $card;

Output:

<meta name="twitter:card" content="summary">

You can pass an array as argument to Card constructor:

use Arcanedev\SeoHelper\Entities\Twitter\Card;

$card = new Card([
    'prefix' => 'twitter:',
    'card'   => 'summary',
    'site'   => '@Arcanedev',
    'title'  => 'Your awesome title',
    'metas'  => [
        'description' => 'Your awesome description',
        'creator'     => '@Arcanedev',
        'url'         => 'http://my.awesome-website.com',
        'image'       => 'http://my.awesome-website.com/img/cool-image.jpg',
        // ...
    ],
]);

echo $card;

Output:

<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@Arcanedev">
<meta name="twitter:title" content="Your awesome title">
<meta name="twitter:description" content="Your awesome description">
<meta name="twitter:creator" content="@Arcanedev">
<meta name="twitter:url" content="http://my.awesome-website.com">
<meta name="twitter:image" content="http://my.awesome-website.com/img/cool-image.jpg">
Key Type Description
prefix string The meta prefix name (Default is 'twitter:').
card string The twitter card type.
site string The twitter username.
title string The title as it should appear within the card.
metas array The other card metas (no need to prefix the names).

For more details, check the Twitter Card API.

2. Helpers

Meta

You can start making custom meta tags by instantiating the Meta class:

use Arcanedev\SeoHelper\Helpers\Meta;

$meta = new Meta('copyright', 'ARCANEDEV');

echo $meta->render();

Output:

<meta name="copyright" content="ARCANEDEV">

An other example with a different meta tag:

use Arcanedev\SeoHelper\Helpers\Meta;

$meta = new Meta('Content-Type', 'text/html; charset=UTF-8', 'http-equiv');

echo $meta;

Output:

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">

You can also create your custom meta tags:

use Arcanedev\SeoHelper\Helpers\Meta;

$meta = new Meta('custom-name', 'meta content', 'itemprop', 'arc:');

echo $meta;

Output:

<meta itemprop="arc:custom-name" content="meta content">

You can use the static method make to create a meta object:

use Arcanedev\SeoHelper\Helpers\Meta;

$meta = Meta::make('custom-name', 'meta content', 'itemprop', 'arc:');

echo $meta;

Output:

<meta itemprop="arc:custom-name" content="meta content">

For more details, check the Meta API.

3. Managers

SEO Meta

The SeoMeta class (Arcanedev\SeoHelper\SeoMeta) is a manager that gives you a total control to create all the generic or custom meta tags.

For more details about the available methods, check the SEO Meta API.

Check also the SeoMeta tests for more usage examples.

SEO Open Graph

The SeoOpenGraph class (Arcanedev\SeoHelper\SeoOpenGraph) is a manager that control the rendering of all the open-graph tags.

For more details about the available methods, check the SEO Open Graph API.

Check also the SeoOpenGraph tests for more usage examples.

SEO Twitter

The SeoTwitter class (Arcanedev\SeoHelper\SeoTwitter) is a manager that control the rendering of all the twitter card tags.

For more details about the available methods, check the SEO Twitter API.

Check also the SeoTwitter tests for more usage examples.

SEO Helper

The SeoHelper class (Arcanedev\SeoHelper\SeoHelper) is a manager that groups and control all the other managers (SeoMeta, SeoOpenGraph, SeoTwitter).

For more details about the available methods, check the SEO Helper API.

Check also the SeoHelper tests for more usage examples.

4. Laravel Usage

For the laravel users (AKA artisans), you can use the seo_helper() helper inside your blade views.

For example, if you want to render all the tags inside your blade view:

<head>
    {!! seo_helper()->render() !!}
</head>
OR
<head>
    {{ seo_helper()->renderHtml() }}
</head>

You can also do stuff like this (rendering the tags without the opengraph and twitter card):

<head>
    {!! seo_helper()->meta()->render() !!}
</head>

There is also a trait (Arcanedev\SeoHelper\Traits\Seoable) that you can add it inside your base controller and start managing your seo tags and stuff for each page.

<?php namespace App\Http\Controllers;

use Arcanedev\SeoHelper\Traits\Seoable;
use Illuminate\Foundation\Bus\DispatchesJobs;
use Illuminate\Routing\Controller as BaseController;
use Illuminate\Foundation\Validation\ValidatesRequests;
use Illuminate\Foundation\Auth\Access\AuthorizesRequests;

class Controller extends BaseController
{
    use AuthorizesRequests, DispatchesJobs, ValidatesRequests, Seoable;
}

And in your homepage (for example) Controller, you can use the seo helper by calling this method $this->seo():

<?php namespace App\Http\Controllers;

class PagesController extends Controller
{
    public function index()
    {
        $this->seo()
             ->setTitle('My awesome title')
             ->setSiteName('My Company Name')
             ->setDescription('My awesome description')
             ->setKeywords(['this', 'package', 'is', 'awesome']);
        
        return view('home');
    }
}

The $this->seo() method gives you the ability to change your meta tags dynamically and on the fly, you can use the trait in other class like Models for example, so BE CREATIVE.