diff --git a/pkg/store/bucket.go b/pkg/store/bucket.go
index 93a7a50892..da81fab93a 100644
--- a/pkg/store/bucket.go
+++ b/pkg/store/bucket.go
@@ -1726,7 +1726,7 @@ func (s *BucketStore) LabelNames(ctx context.Context, req *storepb.LabelNamesReq
 		indexr := b.indexReader()
 
 		g.Go(func() error {
-			span, newCtx := tracing.StartSpan(gctx, "bucket_store_block_series", tracing.Tags{
+			span, newCtx := tracing.StartSpan(gctx, "bucket_store_block_label_names", tracing.Tags{
 				"block.id":         b.meta.ULID,
 				"block.mint":       b.meta.MinTime,
 				"block.maxt":       b.meta.MaxTime,
@@ -1934,7 +1934,7 @@ func (s *BucketStore) LabelValues(ctx context.Context, req *storepb.LabelValuesR
 
 		indexr := b.indexReader()
 		g.Go(func() error {
-			span, newCtx := tracing.StartSpan(gctx, "bucket_store_block_series", tracing.Tags{
+			span, newCtx := tracing.StartSpan(gctx, "bucket_store_block_label_values", tracing.Tags{
 				"block.id":         b.meta.ULID,
 				"block.mint":       b.meta.MinTime,
 				"block.maxt":       b.meta.MaxTime,