diff --git a/WordPress/build.gradle b/WordPress/build.gradle
index ef921c21a2c0..1272b17f278b 100644
--- a/WordPress/build.gradle
+++ b/WordPress/build.gradle
@@ -57,6 +57,7 @@ android {
 
         buildConfigField "boolean", "REVISIONS_ENABLED", "false"
         buildConfigField "boolean", "NEW_SITE_CREATION_ENABLED", "false"
+        buildConfigField "boolean", "OFFER_GUTENBERG", "true"
     }
 
     flavorDimensions "buildType"
@@ -64,20 +65,17 @@ android {
     productFlavors {
         vanilla { // used for release and beta
             dimension "buildType"
-            buildConfigField "boolean", "OFFER_GUTENBERG", "false"
         }
 
         zalpha { // alpha version - enable experimental features
             applicationId "org.wordpress.android"
             dimension "buildType"
             buildConfigField "boolean", "VIDEO_OPTIMIZATION_AVAILABLE", "true"
-            buildConfigField "boolean", "OFFER_GUTENBERG", "true"
         }
 
         wasabi { // "hot" version, can be installed along release, alpha or beta versions
             applicationId "org.wordpress.android.beta"
             dimension "buildType"
-            buildConfigField "boolean", "OFFER_GUTENBERG", "true"
         }
     }
 
diff --git a/WordPress/src/main/java/org/wordpress/android/support/ZendeskHelper.kt b/WordPress/src/main/java/org/wordpress/android/support/ZendeskHelper.kt
index 9025343e02c8..ac316f2a9e23 100644
--- a/WordPress/src/main/java/org/wordpress/android/support/ZendeskHelper.kt
+++ b/WordPress/src/main/java/org/wordpress/android/support/ZendeskHelper.kt
@@ -498,4 +498,5 @@ private object TicketFieldIds {
 
 object ZendeskExtraTags {
     const val connectingJetpack = "connecting_jetpack"
+    const val gutenbergIsDefault = "mobile_gutenberg_is_default"
 }
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/accounts/HelpActivity.kt b/WordPress/src/main/java/org/wordpress/android/ui/accounts/HelpActivity.kt
index f6ffafd4e15a..fe6bc95328d9 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/accounts/HelpActivity.kt
+++ b/WordPress/src/main/java/org/wordpress/android/ui/accounts/HelpActivity.kt
@@ -14,6 +14,7 @@ import org.wordpress.android.fluxc.model.SiteModel
 import org.wordpress.android.fluxc.store.AccountStore
 import org.wordpress.android.fluxc.store.SiteStore
 import org.wordpress.android.support.SupportHelper
+import org.wordpress.android.support.ZendeskExtraTags
 import org.wordpress.android.support.ZendeskHelper
 import org.wordpress.android.ui.ActivityId
 import org.wordpress.android.ui.AppLogViewerActivity
@@ -177,9 +178,27 @@ class HelpActivity : AppCompatActivity() {
             if (selectedSite != null) {
                 intent.putExtra(WordPress.SITE, selectedSite)
             }
-            if (extraSupportTags != null && !extraSupportTags.isEmpty()) {
-                intent.putStringArrayListExtra(HelpActivity.EXTRA_TAGS_KEY, extraSupportTags as ArrayList<String>?)
+
+            val tagsList: ArrayList<String>? = if (AppPrefs.isGutenbergDefaultForNewPosts()) {
+                // construct a mutable list to add the Gutenberg related extra tag
+                val list = ArrayList<String>()
+
+                // add the provided list of tags if any
+                extraSupportTags?.let {
+                    list.addAll(extraSupportTags)
+                }
+
+                // Append the "mobile_gutenberg_is_default" tag if gutenberg is set to default for new posts
+                list.add(ZendeskExtraTags.gutenbergIsDefault)
+                list // "return" the list
+            } else {
+                extraSupportTags as ArrayList<String>?
             }
+
+            if (tagsList != null && !tagsList.isEmpty()) {
+                intent.putStringArrayListExtra(HelpActivity.EXTRA_TAGS_KEY, tagsList)
+            }
+
             return intent
         }
     }
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/posts/PostUtils.java b/WordPress/src/main/java/org/wordpress/android/ui/posts/PostUtils.java
index 71b517bb1ec8..6b458da57a5a 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/posts/PostUtils.java
+++ b/WordPress/src/main/java/org/wordpress/android/ui/posts/PostUtils.java
@@ -378,10 +378,15 @@ public static void trackGutenbergDialogEvent(AnalyticsTracker.Stat stat, PostMod
     }
 
     public static boolean shouldShowGutenbergEditor(boolean isNewPost, PostModel post) {
-        return AppPrefs.isGutenbergEditorEnabled()
-               && (isNewPost
-                   || contentContainsGutenbergBlocks(post.getContent())
-                   || TextUtils.isEmpty(post.getContent()));
+        // Default to Gutenberg
+
+        if (isNewPost || TextUtils.isEmpty(post.getContent())) {
+            // for a new post, use Gutenberg if the "use for new posts" switch is set
+            return AppPrefs.isGutenbergDefaultForNewPosts();
+        } else {
+            // for already existing (and non-empty) posts, open Gutenberg only if the post contains blocks
+            return contentContainsGutenbergBlocks(post.getContent());
+        }
     }
 
     public static String replaceMediaFileWithUrlInGutenbergPost(@NonNull String postContent,
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppPrefs.java b/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppPrefs.java
index dedc3d485d1b..f7602d3fd5e7 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppPrefs.java
+++ b/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppPrefs.java
@@ -111,6 +111,7 @@ public enum DeletablePrefKey implements PrefKey {
         NEWS_CARD_SHOWN_VERSION,
         AVATAR_VERSION,
         GUTENBERG_EDITOR_ENABLED,
+        GUTENBERG_DEAFULT_FOR_NEW_POSTS,
 
         IS_QUICK_START_NOTICE_REQUIRED
     }
@@ -451,7 +452,8 @@ public static void setAztecEditorEnabled(boolean isEnabled) {
     }
 
     public static boolean isAztecEditorEnabled() {
-        return getBoolean(UndeletablePrefKey.AZTEC_EDITOR_ENABLED, false);
+        // hardcode Aztec enabled to "true". It's Aztec and Gutenberg that we're going to expose to the user now.
+        return true;
     }
 
     public static boolean isAztecEditorToolbarExpanded() {
@@ -476,12 +478,13 @@ public static void setVisualEditorAvailable(boolean visualEditorAvailable) {
     }
 
     public static boolean isVisualEditorAvailable() {
+        // hardcode the Visual editor availability to "false". Aztec and Gutenberg are the only ones supported now.
         return getBoolean(UndeletablePrefKey.VISUAL_EDITOR_AVAILABLE, true);
     }
 
     public static boolean isVisualEditorEnabled() {
-        return isVisualEditorAvailable() && getBoolean(UndeletablePrefKey.VISUAL_EDITOR_ENABLED,
-                !isAztecEditorEnabled());
+        // hardcode the Visual editor enable to "false". Aztec and Gutenberg are the only ones supported now.
+        return false;
     }
 
     public static boolean isAsyncPromoRequired() {
@@ -633,13 +636,22 @@ public static void setVideoOptimize(boolean optimize) {
     }
 
     public static boolean isGutenbergEditorEnabled() {
-        return getBoolean(DeletablePrefKey.GUTENBERG_EDITOR_ENABLED, false);
+        // hardcode Gutenberg enabled to "true". It's Aztec and Gutenberg that we're going to expose to the user now.
+        return true;
     }
 
     public static void enableGutenbergEditor(boolean enabled) {
         setBoolean(DeletablePrefKey.GUTENBERG_EDITOR_ENABLED, enabled);
     }
 
+    public static boolean isGutenbergDefaultForNewPosts() {
+        return getBoolean(DeletablePrefKey.GUTENBERG_DEAFULT_FOR_NEW_POSTS, true);
+    }
+
+    public static void setGutenbergDefaultForNewPosts(boolean defaultForNewPosts) {
+        setBoolean(DeletablePrefKey.GUTENBERG_DEAFULT_FOR_NEW_POSTS, defaultForNewPosts);
+    }
+
     public static void setVideoOptimizeWidth(int width) {
         setInt(DeletablePrefKey.VIDEO_OPTIMIZE_WIDTH, width);
     }
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppSettingsFragment.java b/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppSettingsFragment.java
index 037175085eb1..087400e3a571 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppSettingsFragment.java
+++ b/WordPress/src/main/java/org/wordpress/android/ui/prefs/AppSettingsFragment.java
@@ -65,7 +65,7 @@ public class AppSettingsFragment extends PreferenceFragment
     private DetailListPreference mImageMaxSizePref;
     private DetailListPreference mImageQualityPref;
     private WPSwitchPreference mOptimizedVideo;
-    private WPSwitchPreference mEnableGutenberg;
+    private WPSwitchPreference mGutenbergDefaultForNewPosts;
     private DetailListPreference mVideoWidthPref;
     private DetailListPreference mVideoEncorderBitratePref;
     private PreferenceScreen mPrivacySettings;
@@ -135,9 +135,9 @@ public boolean onPreferenceChange(Preference preference, Object newValue) {
                 (WPSwitchPreference) WPPrefUtils
                         .getPrefAndSetChangeListener(this, R.string.pref_key_optimize_video, this);
 
-        mEnableGutenberg =
+        mGutenbergDefaultForNewPosts =
                 (WPSwitchPreference) WPPrefUtils
-                        .getPrefAndSetChangeListener(this, R.string.pref_key_enable_gutenberg, this);
+                        .getPrefAndSetChangeListener(this, R.string.pref_key_gutenberg_default_for_new_posts, this);
         mVideoWidthPref =
                 (DetailListPreference) WPPrefUtils
                         .getPrefAndSetChangeListener(this, R.string.pref_key_site_video_width, this);
@@ -168,14 +168,12 @@ public boolean onPreferenceChange(Preference preference, Object newValue) {
                                      String.valueOf(AppPrefs.getVideoOptimizeQuality()),
                                      getLabelForVideoEncoderBitrateValue(AppPrefs.getVideoOptimizeQuality()));
 
-        mEnableGutenberg.setChecked(AppPrefs.isGutenbergEditorEnabled());
+        mGutenbergDefaultForNewPosts.setChecked(AppPrefs.isGutenbergDefaultForNewPosts());
         mStripImageLocation.setChecked(AppPrefs.isStripImageLocation());
 
         if (!BuildConfig.OFFER_GUTENBERG) {
             removeExperimentalCategory();
         }
-
-        updateEditorSettings();
     }
 
     private void removeExperimentalCategory() {
@@ -307,8 +305,8 @@ public boolean onPreferenceChange(Preference preference, Object newValue) {
             setDetailListPreferenceValue(mVideoEncorderBitratePref,
                                          newValue.toString(),
                                          getLabelForVideoEncoderBitrateValue(AppPrefs.getVideoOptimizeQuality()));
-        } else if (preference == mEnableGutenberg) {
-            AppPrefs.enableGutenbergEditor((Boolean) newValue);
+        } else if (preference == mGutenbergDefaultForNewPosts) {
+            AppPrefs.setGutenbergDefaultForNewPosts((Boolean) newValue);
         } else if (preference == mStripImageLocation) {
             AppPrefs.setStripImageLocation((Boolean) newValue);
         }
diff --git a/WordPress/src/main/java/org/wordpress/android/viewmodel/posts/PostListViewModel.kt b/WordPress/src/main/java/org/wordpress/android/viewmodel/posts/PostListViewModel.kt
index ad3d9a2bf7fe..8e7f23b14add 100644
--- a/WordPress/src/main/java/org/wordpress/android/viewmodel/posts/PostListViewModel.kt
+++ b/WordPress/src/main/java/org/wordpress/android/viewmodel/posts/PostListViewModel.kt
@@ -51,7 +51,6 @@ import org.wordpress.android.ui.posts.PostAdapterItemData
 import org.wordpress.android.ui.posts.PostAdapterItemUploadStatus
 import org.wordpress.android.ui.posts.PostListAction
 import org.wordpress.android.ui.posts.PostListAction.DismissPendingNotification
-import org.wordpress.android.ui.posts.PostListAction.ShowGutenbergWarningDialog
 import org.wordpress.android.ui.posts.PostUploadAction
 import org.wordpress.android.ui.posts.PostUploadAction.CancelPostAndMediaUpload
 import org.wordpress.android.ui.posts.PostUploadAction.EditPostResult
@@ -360,18 +359,7 @@ class PostListViewModel @Inject constructor(
             return
         }
 
-        checkGutenbergOrEdit(site, post)
-    }
-
-    private fun checkGutenbergOrEdit(site: SiteModel, post: PostModel) {
-        // Show Gutenberg Warning Dialog if post contains GB blocks and it's not disabled
-        if (!isGutenbergEnabled() &&
-                PostUtils.contentContainsGutenbergBlocks(post.content) &&
-                !AppPrefs.isGutenbergWarningDialogDisabled()) {
-            _postListAction.postValue(ShowGutenbergWarningDialog(site, post))
-        } else {
-            editPost(site, post)
-        }
+        editPost(site, post)
     }
 
     private fun editPost(site: SiteModel, post: PostModel) {
diff --git a/WordPress/src/main/res/values/key_strings.xml b/WordPress/src/main/res/values/key_strings.xml
index 62f351c12ab1..e0d446a8a163 100644
--- a/WordPress/src/main/res/values/key_strings.xml
+++ b/WordPress/src/main/res/values/key_strings.xml
@@ -59,7 +59,7 @@
     <string name="pref_key_site_image_width" translatable="false">wp_pref_site_default_image_width</string>
     <string name="pref_key_site_image_quality" translatable="false">wp_pref_site_default_image_quality</string>
     <string name="pref_key_optimize_video" translatable="false">wp_pref_key_optimize_video</string>
-    <string name="pref_key_enable_gutenberg" translatable="false">wp_pref_key_enable_gutenberg</string>
+    <string name="pref_key_gutenberg_default_for_new_posts" translatable="false">wp_pref_key_gutenberg_default_for_new_posts</string>
     <string name="pref_key_site_video_width" translatable="false">wp_pref_site_default_video_width</string>
     <string name="pref_key_site_video_encoder_bitrate" translatable="false">wp_pref_site_default_encoder_bitrate</string>
     <string name="pref_key_site_discussion" translatable="false">wp_pref_site_discussion</string>
@@ -206,13 +206,6 @@
         <item>Custom</item>
     </string-array>
 
-    <!-- App Settings - Editor -->
-    <string-array name="editor_values" translatable="false">
-        <item>0</item>
-        <item>1</item>
-        <item>2</item>
-    </string-array>
-
     <!-- Used as values to a preference in Site Settings -->
     <string-array name="language_codes" translatable="false">
         <item>en_US</item>
diff --git a/WordPress/src/main/res/values/strings.xml b/WordPress/src/main/res/values/strings.xml
index 6fffffff1f06..f62bdafdd773 100644
--- a/WordPress/src/main/res/values/strings.xml
+++ b/WordPress/src/main/res/values/strings.xml
@@ -574,7 +574,7 @@
     <string name="site_settings_timezones_error">Unable to load timezones</string>
     <string name="site_settings_amp_title">Accelerated Mobile Pages (AMP)</string>
     <string name="site_settings_amp_summary">Your WordPress.com site supports the use of Accelerated Mobile Pages, a Google-led initiative that dramatically speeds up loading times on mobile devices</string>
-    <string name="site_settings_enable_gutenberg">Enable Gutenberg</string>
+    <string name="site_settings_gutenberg_default_for_new_posts">Use block editor for new posts</string>
 
     <!-- Media -->
     <string name="site_settings_quota_header">Media</string>
@@ -630,7 +630,6 @@
     <string name="site_settings_whitelist_none_summary" translatable="false">@string/none</string>
     <string name="site_settings_optimize_images_summary">Enable to resize and compress pictures</string>
     <string name="site_settings_optimize_video_summary">Enable to resize and compress videos</string>
-    <string name="site_settings_enable_gutenberg_summary">This is still an experimental version of Gutenberg</string>
 
     <string name="detail_approve_manual">Require manual approval for everyone\'s comments.</string>
     <string name="detail_approve_auto_if_previously_approved">Automatically approve if the user has a previously approved comment</string>
@@ -771,20 +770,8 @@
     <string name="third_party_policy_learn_more_caption">We use other tracking tools, including some from third parties. Read about these and how to control them.</string>
     <string name="privacy_policy_read">Read privacy policy</string>
     <string name="preference_editor">Editor</string>
-    <string name="preference_editor_type">Set editor type</string>
-    <string name="preference_experimental">*EXPERIMENTAL*</string>
     <string name="preference_strip_image_location">Remove location from media</string>
 
-    <string name="preference_editor_beta" translatable="false">Beta</string>
-    <string name="preference_editor_legacy">Legacy</string>
-    <string name="preference_editor_visual">Visual</string>
-
-    <string-array name="editor_entries" translatable="false">
-        <item>@string/preference_editor_legacy</item>
-        <item>@string/preference_editor_visual</item>
-        <item>@string/preference_editor_beta</item>
-    </string-array>
-
     <!-- stats -->
     <string name="stats">Stats</string>
     <string name="stats_for">Stats for %s</string>
diff --git a/WordPress/src/main/res/xml/app_settings.xml b/WordPress/src/main/res/xml/app_settings.xml
index c6d386b3a2fc..cda70329bcf4 100644
--- a/WordPress/src/main/res/xml/app_settings.xml
+++ b/WordPress/src/main/res/xml/app_settings.xml
@@ -6,20 +6,6 @@
     xmlns:tools="http://schemas.android.com/tools"
     android:key="@string/pref_key_app_settings_root">
 
-    <PreferenceCategory
-        android:key="@string/pref_key_experimental_section"
-        android:layout="@layout/wp_preference_category"
-        android:title="@string/preference_experimental">
-
-        <org.wordpress.android.ui.prefs.WPSwitchPreference
-            android:id="@+id/pref_enable_gutenberg"
-            android:key="@string/pref_key_enable_gutenberg"
-            android:layout="@layout/wp_preference_layout"
-            android:summary="@string/site_settings_enable_gutenberg_summary"
-            android:title="@string/site_settings_enable_gutenberg"/>
-
-    </PreferenceCategory>
-
     <org.wordpress.android.ui.prefs.DetailListPreference
         android:key="@string/pref_key_language"
         android:layout="@layout/wp_preference_layout"
@@ -75,14 +61,11 @@
         android:layout="@layout/wp_preference_category"
         android:title="@string/preference_editor">
 
-        <org.wordpress.android.ui.prefs.DetailListPreference
-            android:defaultValue="1"
-            android:entries="@array/editor_entries"
-            android:entryValues="@array/editor_values"
-            android:key="@string/pref_key_editor_type"
+        <org.wordpress.android.ui.prefs.WPSwitchPreference
+            android:id="@+id/pref_gutenberg_default_for_new_posts"
+            android:key="@string/pref_key_gutenberg_default_for_new_posts"
             android:layout="@layout/wp_preference_layout"
-            android:title="@string/preference_editor_type"
-            tools:summary="Visual"/>
+            android:title="@string/site_settings_gutenberg_default_for_new_posts"/>
     </PreferenceCategory>
 
     <PreferenceCategory