diff --git a/assets/js/blocks/featured-product/block.json b/assets/js/blocks/featured-product/block.json
index 0d60dc1d229..3a5f7cbad39 100644
--- a/assets/js/blocks/featured-product/block.json
+++ b/assets/js/blocks/featured-product/block.json
@@ -12,7 +12,7 @@
         ],
         "html": false,
         "color": {
-            "background": false,
+            "background": true,
             "text": true,
             "__experimentalDuotone": ".wc-block-featured-product__background-image"
         },
diff --git a/assets/js/blocks/featured-product/index.tsx b/assets/js/blocks/featured-product/index.tsx
index 5a0500e5e89..1b5c3b3b287 100644
--- a/assets/js/blocks/featured-product/index.tsx
+++ b/assets/js/blocks/featured-product/index.tsx
@@ -46,7 +46,7 @@ registerBlockType( metadata, {
 	supports: {
 		...metadata.supports,
 		color: {
-			background: false,
+			background: true,
 			text: true,
 			...( isFeaturePluginBuild() && {
 				__experimentalDuotone: