diff --git a/patterns/footer-large-dark.php b/patterns/footer-large-dark.php
index 22cd011794b..78243738bbc 100644
--- a/patterns/footer-large-dark.php
+++ b/patterns/footer-large-dark.php
@@ -80,14 +80,10 @@ class="wp-block-group alignfull has-background-color has-white-color has-black-b
 		<!-- wp:paragraph -->
 		<p><em>
 			<?php
-			echo wp_kses(
-				sprintf(
-					/* translators: %1$s is a link to WooCommerce.com, %2$s is the name of the plugin. */
-					__( 'Built with <a href="%1$s" target="_blank">%2$s</a>', 'woo-gutenberg-products-block' ),
-					'https://woocommerce.com/',
-					'WooCommerce'
-				),
-				array( 'a' => array_fill_keys( array( 'href', 'target' ), true ) )
+			echo sprintf(
+				/* translators: %s WooCommerce link */
+				esc_html__( 'Built with %s', 'woo-gutenberg-products-block' ),
+				'<a href="https://woocommerce.com/" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
 			);
 			?>
 		</em></p>
diff --git a/patterns/footer-large.php b/patterns/footer-large.php
index 159898c5f77..d710013e715 100644
--- a/patterns/footer-large.php
+++ b/patterns/footer-large.php
@@ -79,14 +79,10 @@
 		<!-- wp:paragraph -->
 		<p><em>
 			<?php
-			echo wp_kses(
-				sprintf(
-					/* translators: %1$s is a link to WooCommerce.com, %2$s is the name of the plugin. */
-					__( 'Built with <a href="%1$s" target="_blank">%2$s</a>', 'woo-gutenberg-products-block' ),
-					'https://woocommerce.com/',
-					'WooCommerce'
-				),
-				array( 'a' => array_fill_keys( array( 'href', 'target' ), true ) )
+			echo sprintf(
+					/* translators: %s WooCommerce link */
+				esc_html__( 'Built with %s', 'woo-gutenberg-products-block' ),
+				'<a href="https://woocommerce.com/" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
 			);
 			?>
 		</em></p>
diff --git a/patterns/footer-simple-dark.php b/patterns/footer-simple-dark.php
index 2a64996e9e4..a5ecd171bda 100644
--- a/patterns/footer-simple-dark.php
+++ b/patterns/footer-simple-dark.php
@@ -50,7 +50,15 @@
 		<!-- /wp:group -->
 
 		<!-- wp:paragraph {"style":{"typography":{"fontSize":"14px"}}} -->
-		<p style="font-size:14px"><em>Built with <a href="https://woocommerce.com/">WooCommerce</a> </em></p>
+		<p style="font-size:14px"><em>
+			<?php
+			echo sprintf(
+				/* translators: %s WooCommerce link */
+				esc_html__( 'Built with %s', 'woo-gutenberg-products-block' ),
+				'<a href="https://woocommerce.com/" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
+			);
+			?>
+		</em></p>
 		<!-- /wp:paragraph -->
 	</div>
 	<!-- /wp:group -->
diff --git a/patterns/footer-simple-menu-and-cart.php b/patterns/footer-simple-menu-and-cart.php
index fc7a98070e5..f8b6b1a19f1 100644
--- a/patterns/footer-simple-menu-and-cart.php
+++ b/patterns/footer-simple-menu-and-cart.php
@@ -42,7 +42,7 @@
 		<p class="has-text-align-center">
 			<?php
 				/* translators: 1: WordPress link, 2: WooCommerce link */
-				echo wp_kses( sprintf( __( 'Powered by %1$s with %2$s', 'woo-gutenberg-products-block' ), '<a href="https://wordpress.org">WordPress</a>', '<a href="https://woocommerce.com">WooCommerce</a>' ), array() );
+				echo sprintf( esc_html__( 'Powered by %1$s with %2$s', 'woo-gutenberg-products-block' ), '<a href="https://wordpress.org" target="_blank" rel="noreferrer nofollow">WordPress</a>', '<a href="https://woocommerce.com" target="_blank" rel="noreferrer nofollow">WooCommerce</a>' );
 			?>
 		</p>
 		<!-- /wp:paragraph -->
diff --git a/patterns/footer-simple.php b/patterns/footer-simple.php
index d07a9e93c33..61aca316582 100644
--- a/patterns/footer-simple.php
+++ b/patterns/footer-simple.php
@@ -50,7 +50,15 @@
 		<!-- /wp:group -->
 
 		<!-- wp:paragraph {"style":{"typography":{"fontSize":"14px"}}} -->
-		<p style="font-size:14px"><em>Built with <a href="https://woocommerce.com/">WooCommerce</a> </em></p>
+		<p style="font-size:14px"><em>
+			<?php
+			echo sprintf(
+				/* translators: %s WooCommerce link */
+				esc_html__( 'Built with %s', 'woo-gutenberg-products-block' ),
+				'<a href="https://woocommerce.com/" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
+			);
+			?>
+		</em></p>
 		<!-- /wp:paragraph -->
 	</div>
 	<!-- /wp:group -->
diff --git a/patterns/footer-with-2-menus-dark.php b/patterns/footer-with-2-menus-dark.php
index c494a0c6061..3bdcff70da2 100644
--- a/patterns/footer-with-2-menus-dark.php
+++ b/patterns/footer-with-2-menus-dark.php
@@ -67,7 +67,15 @@
 		<!-- /wp:group -->
 
 		<!-- wp:paragraph {"style":{"typography":{"fontSize":"14px"}}} -->
-		<p style="font-size:14px"><em>Built with <a href="https://woocommerce.com/">WooCommerce</a> </em></p>
+		<p style="font-size:14px"><em>
+			<?php
+			echo sprintf(
+					/* translators: %s WooCommerce link */
+				esc_html__( 'Built with %s', 'woo-gutenberg-products-block' ),
+				'<a href="https://woocommerce.com/" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
+			);
+			?>
+		</em></p>
 		<!-- /wp:paragraph -->
 	</div>
 	<!-- /wp:group -->
diff --git a/patterns/footer-with-2-menus.php b/patterns/footer-with-2-menus.php
index 8664dcc09c5..1ceb1ca81b3 100644
--- a/patterns/footer-with-2-menus.php
+++ b/patterns/footer-with-2-menus.php
@@ -66,7 +66,15 @@
 		<!-- /wp:group -->
 
 		<!-- wp:paragraph {"style":{"typography":{"fontSize":"14px"}}} -->
-		<p style="font-size:14px"><em>Built with <a href="https://woocommerce.com/">WooCommerce</a> </em></p>
+		<p style="font-size:14px"><em>
+			<?php
+			echo sprintf(
+					/* translators: %s WooCommerce link */
+				esc_html__( 'Built with %s', 'woo-gutenberg-products-block' ),
+				'<a href="https://woocommerce.com/" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
+			);
+			?>
+		</em></p>
 		<!-- /wp:paragraph -->
 	</div>
 	<!-- /wp:group -->
diff --git a/patterns/footer-with-3-menus.php b/patterns/footer-with-3-menus.php
index b75e937afe3..1cb486cc1a0 100644
--- a/patterns/footer-with-3-menus.php
+++ b/patterns/footer-with-3-menus.php
@@ -57,12 +57,13 @@
 					<p class="has-text-align-right">
 						<?php
 						echo sprintf(
-							esc_html(
 							/* translators: Footer powered by text. %1$s being WordPress, %2$s being WooCommerce */
-								__( 'Powered by %1$s with %2$s', 'woo-gutenberg-products-block' )
+							esc_html__(
+								'Powered by %1$s with %2$s',
+								'woo-gutenberg-products-block'
 							),
-							'<a href="https://wordpress.org">WordPress</a>',
-							'<a href="https://woocommerce.com">WooCommerce</a>'
+							'<a href="https://wordpress.org" target="_blank" rel="noreferrer nofollow">WordPress</a>',
+							'<a href="https://woocommerce.com" target="_blank" rel="noreferrer nofollow">WooCommerce</a>'
 						);
 						?>
 					</p>