diff --git a/email-templates/mentionInMessage.html b/email-templates/mentionInMessage.html
index f70a0576d0..489c712e0a 100644
--- a/email-templates/mentionInMessage.html
+++ b/email-templates/mentionInMessage.html
@@ -508,12 +508,12 @@ <h3>{{data.thread.content.title}}</h3>
                 <ul>
                   {{#muteThreadToken}}
                     <li>
-                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Mute this thread by {{../data.thread.creator.name}} (including future @mentions)</a>
+                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Unsubscribe from this thread by {{../data.thread.creator.name}} (including future @mentions)</a>
                     </li>
                   {{/muteThreadToken}}
 
                   <li>
-                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Don't email me when I'm @mentioned on Spectrum</a>
+                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Unsubscribe from all @mention notifications</a>
                   </li>
 
                   {{#recipient.username}}
diff --git a/email-templates/mentionInThread.html b/email-templates/mentionInThread.html
index 3bedc0fa4e..e181199315 100644
--- a/email-templates/mentionInThread.html
+++ b/email-templates/mentionInThread.html
@@ -482,12 +482,12 @@ <h3>{{data.thread.content.title}}</h3>
                 <ul>
                   {{#muteThreadToken}}
                     <li>
-                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Mute this thread by {{../data.thread.creator.name}} (including future @mentions)</a>
+                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Unsubscribe from this thread by {{../data.thread.creator.name}} (including future @mentions)</a>
                     </li>
                   {{/muteThreadToken}}
 
                   <li>
-                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Don't email me when I'm @mentioned on Spectrum</a>
+                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Unsubscribe from all @mention notifications</a>
                   </li>
 
                   {{#recipient.username}}
diff --git a/email-templates/newDirectMessage.html b/email-templates/newDirectMessage.html
index 4a04973cb5..3270b93d76 100644
--- a/email-templates/newDirectMessage.html
+++ b/email-templates/newDirectMessage.html
@@ -480,12 +480,12 @@
                 <ul>
                   {{#muteThreadToken}}
                     <li>
-                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Mute this conversation</a>
+                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Unsubscribe from this conversation</a>
                     </li>
                   {{/muteThreadToken}}
 
                   <li>
-                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Mute all new direct message notification emails</a>
+                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Unsubscribe from all new direct message notification emails</a>
                   </li>
 
                   {{#username}}
diff --git a/email-templates/newRepliesInThreads.html b/email-templates/newRepliesInThreads.html
index b29190228f..9079f5bedc 100644
--- a/email-templates/newRepliesInThreads.html
+++ b/email-templates/newRepliesInThreads.html
@@ -576,12 +576,12 @@ <h3>{{content.title}}</h3>
                 <ul>
                   {{#singleThreadMuteToken}}
                     <li>
-                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Mute this thread (including future @mentions)</a>
+                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Unsubscribe from this thread (including future @mentions)</a>
                     </li>
                   {{/singleThreadMuteToken}}
 
                   <li>
-                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Don't email me when new replies happen in conversations where I'm active</a>
+                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Unsubscribe from all new reply notifications in conversations where I'm active</a>
                   </li>
 
                   {{#recipient.username}}
diff --git a/email-templates/newThreadNotification.html b/email-templates/newThreadNotification.html
index e464360fac..bc0158607c 100644
--- a/email-templates/newThreadNotification.html
+++ b/email-templates/newThreadNotification.html
@@ -482,18 +482,18 @@ <h3>{{data.thread.content.title}}</h3>
                 <ul>
                   {{#muteChannelToken}}
                     <li>
-                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Mute the {{../data.thread.channel.name}} channel in {{../data.thread.community.name}}</a>
+                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Unsubscribe from the {{../data.thread.channel.name}} channel in {{../data.thread.community.name}}</a>
                     </li>
                   {{/muteChannelToken}}
 
                   {{#muteCommunityToken}}
                     <li>
-                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Mute the {{../data.thread.community.name}} community</a>
+                      <a href="https://spectrum.chat/api/email/unsubscribe?token={{.}}">Unsubscribe from the {{../data.thread.community.name}} community</a>
                     </li>
                   {{/muteCommunityToken}}
 
                   <li>
-                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Mute all new thread notification emails</a>
+                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Unsubscribe from all new thread notification emails</a>
                   </li>
 
                   {{#recipient.username}}
diff --git a/email-templates/weeklyDigest.html b/email-templates/weeklyDigest.html
index 8c8ac51744..859c08fcd0 100644
--- a/email-templates/weeklyDigest.html
+++ b/email-templates/weeklyDigest.html
@@ -494,7 +494,7 @@ <h2 class="discover-divider">Discover more communities:</h2>
 
                 <ul>
                   <li>
-                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Turn off {{data.timeframe.subject}} digests</a>
+                    <a href="https://spectrum.chat/api/email/unsubscribe?token={{unsubscribeToken}}">Unsubscribe from {{data.timeframe.subject}} digests</a>
                   </li>
 
                   {{#data.username}}